Ask gamblers, and they’d testify that playing slots is one of the most primitive forms of gambling. Since it is easy to play and is accessible, a vast majority of upcoming gamblers straighten their hands on a slot machine before indulging in some hardcore gambling. However, while every person plays slots to earn money, only a very small minority is making millions off them per annum.
Want to know more about the minority which makes millions off slot machines? Just switch to HBO.
Yes, it is the Hollywood stars who are adding to their already inflated bank accounts using slot machines. The celebrities, however, are employing a “slightly” different technique than the common man to perch their names up the Forbes Rich List ladder.
What is that technique, I hear you ask?
Unveiling slot machines named after them.
Believe it or not, Hollywood celebrities have learned – probably from Tim McGraw – that giving off your naming rights to a slot machine is a quick way to make some serious cash.
While Tim McGraw’s act of singing about his new slot machine in 2016 went under the radar, the arrival of an upcoming slot machine named after Madonna is bound to take the industry by storm.
Did I just say slot machines named after Madonna? You bet I did.
In fact, if you want to verify my claim, just google for the Global Gaming Expo (G2E) which is starting in Las Vegas on Tuesday. Though the annual convention is expected to draw an audience north of 30,000, none of them will come out of it with as much money as the veteran singer.
Giving us the reason of her being named the Material Girl, Madonna has signed an agreement worth more than $10million with Aristocrat Technologies, a casino gaming manufacturer. In return, she has allowed the gaming manufacturer to unveil slots named after her most famous hits over the years.
Glimpse of Past Agreements
Although Madonna would undoubtedly make more money off slot machines than any Hollywood celebrity ever, she is hardly the first one to make money off them. In fact, ever since the arrival of Wheel of Fortune Machine two decades ago – which took Hollywood by storm, Casino Gaming manufacturers have been scrambling to sign agreements with Hollywood stars.
According to a conservative estimate, gaming manufacturers cough up more than $200million every year to sign agreements with popular brands. In return, they get to attract more customers by displaying recognizable images of brands like The Simpsons and The Big Bang Theory on their floors.
How Stars Make Money Using Slot Machines?
Generally speaking, there are two ways famous celebrities get to make money once they agree to plaster their face on slot machines. First is the royalty bonus which gives them a few dollars per day per machine. That doesn’t mean, however, that famous celebrities give their naming right for peanuts.
For, as regular casino goers might tell, the number of machines showcasing star faces are innumerable. Add the income generated by all of them, and the stars get a handsome amount of nearly six figures per annum just from the royalty bonus.
The second technique is what licensing agents remember as Promotional Boost. Rather than displaying their faces, stars with a presence in LAS VEGAS churn out games of their own. Integrated into these games are the latest films/shows that the star might be doing at that time.
In this way, stars get to promote their upcoming ventures free of cost, while casino gaming manufacturers benefit from the presence of their games. You can play zeus slot game for free to learn how it really works.