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Google+: Hot Launch or Slow Fizzle?

Much of the speculation about the launch of Google+ revolved around one central issue—would it get off the ground or fizz out on the launch pad. Newsflash, we’ve got lift-off. If Google’s numbers are to be believed—and there’s no reason to doubt them—they’ve jumped from 10 million Google+ users to 18 million users in less than a week.

Google-Plus

Checkout: Facebook Vs Google +

Even though this may not seem like a huge number compared to the massive numbers of Facebook users, it’s enough to achieve the escape velocity needed to launch successfully. Users have only had a relatively small amount of time to gauge Google+ capabilities, but it’s already becoming clear that Google’s social media platform is far superior to what Facebook has to work with.

As a result, Google+ has the potential to go far beyond what Facebook ever achieved. To continue the rocketry metaphor; Google has the structural platform to reach high orbit. But whether they’ll get enough buzz and hype generated by users to fuel the launch is unclear. Facebook, on the other hand, has a platform that’s relatively old. They keep patching new capabilities and functions to what is essentially an obsolete model. Honestly, when was the last time Facebook had an update that users loved? The typical response to the average Facebook change is a grumbling, “I liked the old version better.”

The one thing Facebook has going for it is an insane amount of users (addicts). The loyalty of Facebook’s following could make the fact that Google has a better platform completely irrelevant in the impending social media battle. But if Google+ can generate a slow but steady buildup of buzz and loyalty from users, it could result in a stratospheric rise and exponentially rapid growth.

Here is why Google could go farther than Facebook ever did: Facebook represents the old social media paradigm. A typical Facebook user who is social media savvy is going to have Facebook, LinkedIn and Twitter accounts. Each of these functions in a specific role. Facebook tends to get used for the friendly and more intimate socializing. Funny and witty status updates are appropriate for Facebook users. LinkedIn gets used for professional networking and job hunting. Think of it as a very serious business-minded Facebook. Twitter allows people to follow whichever celebrity they’re currently obsessing over as well as providing a platform for your own 140 character tweets.

Until now, users had to have several social media sites to accomplish these wide-ranging functions. Google+ offers a new paradigm. The ability to group people into categories with Google’s ingenious series of circles, in combination with the ability to follow specific individuals, means that, in theory at least, Google+ has the potential to function as a single monolithic social media powerhouse.
Connections from LinkedIn can be placed into a single work/networking circle. Acquaintances have their own circle. Really intimate friends get an exclusive circle. People are categorized into a never-ending series of circles. It’s breathtakingly intuitive because messages can be tailored to target the appropriate people. If Google+ continues to grow their user base and people are smart enough to understand how revolutionary the platform is, Facebook may have a serious problem on their hands.

Author:- Aaron Carlson lives near Chicago. He divides his time among work, writing and family life. He writes on behalf of Colorado Technical University and has a keen interest in blogging and social media. He also writes for Professional Intern.

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