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Five Methods of Becoming More Valuable to Your Social Networking Audience

If you own a business and you want to establish a strong online presence, you will have to seriously think about your social network business strategy. What this means is that no modern business can be successful in the online world if it isn’t using social networking sites in the best way possible. Social platforms are today extremely popular and used by millions of people throughout the world, so the benefits of using them as a powerful marketing tool should be obvious to everybody.

Five Proven Methods of Becoming Valuable to Your Social Networking Audience

Here will be explained five things you should do in order to become more valuable to your audience in the world of social networking. The important thing about this is the fact that these methods actually do work, and have been proven to work in many instances. So, here we go:

  1. Be personal – In the modern world of Internet and social platforms, people can easily feel that you are not dedicated to what you do, i.e. you are not personal enough. So, you should strive to show your audience that you are a human being just like them, that you have feelings, that you are a family man, that you love pets and so on. This will make your audience like you and your brand more.
  2. Share photos and info-graphics – People love to see rather than have to spend time reading. So, in order to get your audience’s attention, you should share content that is easy to understand and consume, and content that they will want to share with their friends.
  3. Make lists – Much like info-graphics, lists have become very popular on the Internet. They are easy to read and understand, they are interesting, and they are easily digestible. So, if you own a travel agency, for instance, you should use lists to tell your audience what the best places to visit this summer are, or which items they simply must bring on their summer vacation.
  4. Use humor – Humor is a universal tool to attract social networking audience, so you should use it whenever you can. Share funny content, such as photos, videos or articles. Also, try to find something funny in what you do and present it to your audience on social platforms.
  5. Create ‘how to’ articles and guides – Share your knowledge and experience by creating ‘how to’ content. For example, if you own a plumbing business, show your audience how they can do some simple plumbing repairs on their own. This will make them respect you more.

The Bottom Line

So, the bottom line is the following: give something to your social networking audience. Whether this is a humorous story, a useful how-to guide or a simple peek into your own personal life. It has been proven that by doing this, you will not only draw attention of your audience, but you will also stand a good chance of gaining a lot of new fans and followers, which is an added bonus of your efforts.

Author Bio:- Crystal J. Briscoe is from A One Testing Provider of IT Certification material and has been blogging since 2005 & contributing in many websites since its initial career. He is Professional Writer and also technical guru, overloaded with a wealth of experience, and even more degrees, at present doing Adobe Certifications. He gets pleasure from Blogging.

{ 2 comments… add one }
  • Astro Gremlin

    February 9, 2012, 12:21 pm

    Bilal, these are all truly attractive methods to appeal to social media audiences, and the same principles apply to one’s blog readers.

  • Grady Pruitt

    February 7, 2012, 7:49 pm

    What a great post! I know I need to work on being more personal in my social medias. I just find it hard to have the time to do all of them as effectively as I would like. Thanks for sharing!


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