Yesterday, news websites all over the internet were running with prediction stories about what could happen with the next Facebook event. After Zuckerberg announced that this event was going to be something for the masses, and not something that was highly tuned to the corporate or to the business customers of Facebook, everyone was fairly interested in what was going to happen. Given that it wasn’t a policy change or something akin, excitement levels were high.
And for once, they didn’t disappoint. Facebook’s search future has been fairly redundant and not a lot of people tend to use it, but soon enough, you might have a reason to use Facbook’s revamped search feature, something that’s just been announced by the Palo Alto firm. The Facebook Search Graph is what has been announced in their latest announcement, and it’s something that both regular users and digital marketers are going to be happy about.
Right now, if you were to search for something or someone in Facebook’s search graph, you’d realize that it’s useless to do so. The results you get are not relevant and they only annoy you rather than give you any kind of information. Facebook’s latest attempt at not being viewed as just a social network will now give you the power to search for… well, new discoveries.
Facebook’s search feature now harnesses the power of likes and interests on user pages and lets you search for terms such as “Friends in New York”, which will give you a listing of all your friends who have lived or are living in New York. You could modify your search to say “Friends who have lived in New York” or “Friends who are living in New York” and you’ll get more specific results.
And you know what? If you’re going to New York and you want to have pizza and you’re not sure who to ask, you could simply use Facebook and search for “Friends in New York who like pizza” and voila, based on whether or not those friends have liked pizza restaurants or just a page on pizza itself, you’ll get to know which of your friends like pizza and you can ask them specifically!
The extent to Facebook’s search graph’s capabilities and what could happen with it in the future are still unclear, and you could possibly wait or sign up for the beta and use it yourself. Personally, I think it’s a great tool and it’s something that digital marketers are going to love. As soon as they have a fanbase on their product or company’s website, they can simply sift through their userbase and see what their likes and dislikes are and they could position their products accordingly.
After all, if Google has +1, then Facebook has the likes feature, and likes most definitely work better and are more widely used right now. If you think about it, this may well be the move that basically renders Google+ absolutely useless.
Author Bio:- Avtar Ram Singh is a technology enthusiast who covers articles on topics ranging from social media and internet technologies to consumer devices. He is currently working with Lazada Malaysia.