Facebook has the tendency to do many other things besides being a social network, and this allows people not only to connect with friends and to distribute things, but also to connect brands and companies. The importance of Facebook is huge for any webmaster that wants to have a simple website, or to promote a business, but as Facebook offers a different kind of promoting method compared with a simple website, the question if a promotional page is better than Facebook arises.
The advantages of Facebook ads
- Targeted public
- Increased visibility
- Viral promotion
With Facebook, you can target only a limited number of people, and even if this is a paid service, at least you will only pay for ads that are seen by people that are really interested about your products. In other words, if you want to target only young men that are interested about Sunglasses, from Biloxi, Tennessee, you will be able to do so. Moreover, those people might also promote your products to their friends, therefore you will benefit of an increased visibility, and of free promotion. This is called viral promotion, as usually, an ad is spread instantly on the internet, without any intervention from your side.
In the case of a simple business page, you will probably not be able to promote your products directly to the people you want, and you will also need to optimize the page with SEO techniques, and this is costly.
The disadvantages of Facebook Ads
A Facebook ad costs. Sure, we are not talking about millions of dollars, but each person that clicks on your announcement will cost you a few cents. Considering the fact that we are talking about persons that are interested about your products, this might not be such a big deal, but a free page doesn’t cost you anything. On the other hand, even a business page costs if you want to optimize it from the SEO point of view.
Combining Facebook Ads with a promotional page
- Increased visibility online
- A good connection between Facebook and your page
The smartest marketing method used by webmasters is to create a business page and to promote it with the help of Facebook. In other words, you can create a nice page, you can optimize it with SEO techniques, and you can also create a Facebook page for it that might be transformed into a real community of people that are interested about your products.
The costs of Facebook ads are known since the start. Therefore, if you want 1000 people to see your page, than you will only pay for 1000 people. The costs are different from one country to another and from one region to the other. It is one thing to promote luxury watches for wealthy people in USA, and another thing to promote toys in an Eastern European Country. Therefore, before applying this technique, you will need to establish a budget, and to respect it, making sure that you spend your money wisely.
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