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Eye Tracking Glasses Show What Really Gets Attention

Whether you’re a teacher, market research analyst or just a particularly suspicious partner, there are a whole host of reasons why you might be interested in finding out what an individual is looking at and what excites them the most.

If you fall into any of those categories, or just want some slightly eccentric looking glasses for an 80s themed party, then the Tobii eye tracking glasses could be just the thing for you.

Eye Tracking Glasses

Tobii Glasses

The Tobii Glasses come equipped with a VGA camera which writes data to a hip mounted storage device (so you might struggle to trick your partner into wearing them after all). They rely on IR emitters which are scattered around the field of vision to accurately monitor where the wearer is looking and what’s grabbing their attention the most.

Initial studies with the device have been in the classroom, where researchers have been using students to identify what works well in lessons and what is less effective; humour and good verbal presentation were amongst the top for keeping attention, whereas mobile phones and the internet were the top distracters – I have to say, I’m not sure we needed high tech glasses to establish that.

Other uses and potential for expansion

Clearly, improving the classroom experience was a massive target market for Tobii, but market research and advertising analytics could also benefit from the technology – we could, for example, identify what sort of packaging is most successful in selling and which adverts keep people looking.

Regardless of use though, a big problem will be actually getting people to wear them. Controlled studies could prove effective, but I struggle to envisage anything more public working too well – no-one wants to walk round in dorky specs for no good of their own.

An interesting concept though might be to combine this sort of technology with the considerably nicer looking Google AR glasses we’re due to see pretty soon. There’s quite a number of interesting eyewear technologies on the market today but none of them really possess the desirability of Google’s Project Glass, and their ability to run custom made applications could make them a fantastic platform for the amalgamation of all of these concepts.

A report on the device is set to be published in the coming autumn, and it will be interesting to read what this states in terms of plans for the future and potential development.

Author Bio:- Rob writes about technology for varifocal lenses experts Direct Sight.

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