Microsoft, one of the biggest software giants in the world, has said that cloud providers are overlooking enterprise. As a result, they have put a bigger focus on their own enterprise heritage and credentials. Doing so has also been a dig at other competing cloud providers.
Microsoft has publicly bashed rivals of public clouds for not properly considering the needs of enterprise IT users. According to the software giant, cloud providers regularly forget that they have to have hybrid cloud availability. This was stated at the Ignite Conference that Microsoft held in Atlanta, GA, and it was used as an opportunity to show the world that Microsoft’s enterprise heritage and credentials are a lot more suitable than those of the competition.
A spokesperson for www.Flair4IT.co.uk, who attended the conference, said: “Microsoft currently is the only cloud provider in the world that offers this much depth and breadth to their cloud. They are available globally, and it is a trusted company. Additionally, they have made a promise to create a hybrid model that will be completely different from anything else that is out there at the minute.”
Currently, Microsoft has 34 Azure regions on the plant. This is twice as many countries and locations than Amazon Web Services (AWS) currently has. This means that enterprises can run their services and applications much closer to their employees and their customers. As a result, competition in geographical markets is much easier to maintain.
AWS and Google alike have frequently stated that they want to increase the number of business customers that they have, particularly for their cloud services. They have been very successful with startup companies, but it seems they are struggling to keep up the momentum and to attract further enterprises.
As a result, Microsoft’s two main competitors have stated that they will be assisting enterprises with the sovereignty concerns of their data. One way they want to achieve that is to expand the footprints of their global datacenters. Additionally, they have already started to create a range of features on their cloud that are targeted directly at enterprises. They are, clearly, on a learning curve, and one that Microsoft seems to have skipped altogether, mainly due to the fact that they have always created products with enterprise IT customers in mind.
The Flair4IT representative added: “It is clear that Microsoft’s cloud has been created for businesses, enterprises, and organizations. This is one cloud where the business customer doesn’t feel like they are an afterthought, but rather that they are an essential part of the overall product delivery.”
Before the conference, a Q&A sessions was held with the product marketing executive for the Microsoft cloud platform. The issue was addressed in detail during this event, with the executive hitting out at Google and AWS for their failure to join the hybrid cloud on time. It was noted that the two are now aware of the fact that hybrid is a reality in the present, not in the future, which means they now have to catch up. For Microsoft, however, being hybrid is part of the company culture.
Microsoft has been hybrid across the board, from Dynamics to Office 365, down to the on-premise capabilities, having an own cloud, and infrastructure stacks. For them, the goal is to make sure that any client, regardless of whether they are personal user or a huge enterprise, is able to run the packages they need at a pace that feels right for them.
At the same time, Microsoft released a stark warning to those companies who now want to “hybrid wash”, which means they market themselves as being hybrid only to further their own needs. However, no names were named specifically.