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EMD Update Causes Big Stir, Small Changes

Big changes are underway in the online and search optimization world, as Google representatives once more announced that they will change what you get in your search results. According to Matt Cutts, the man in charge with weeding out spam over at the world’s largest online corporation, Google is soon bound to come out with a new, “small” change in its algorithm, which aims to eliminate poor quality websites that provide exact phrase matches from the first pages of results. According to Cutts, some .6 per cent of all searches in U.S. English are bound to be affected by this change in search algorithm. Cutts was also quick to add that this change has nothing to do with the upcoming Panda and Penguin updates. The change was announced via Cutt’s Twitter account in late September and was followed by another tweet which explained that this was to be an exact-match-domain (EMD) change, not one connected to either the low-quality content filter, not the spam filter employed by Google. A couple of years ago, Cutts was the one who announced that Google is highly interested in eliminating EMDs from their results lists, when the exact match is not related to the query.

emd update

What followed from the date of Cutt’s announcement until mid-October was an ever-so-subtle row of shifts and changes in Google search results. Google updated the way it looks at, processes, understands and ranks domains whose names are exact matches for the query. This, of course, caused panic among many who wish to rank highly for the market niche which their domain name addresses. However, it is important to note that the EMD update will not target all exact match domain, but only spammy, poor quality websites, whose content brings virtually nothing new to any given informational or market segment. If you run such a website, it is important to readjust your strategy to Google’s most recent updates.

Others, still, were quick to draw comparisons between the EMD update, Panda and Penguin. The main similarity here is that EMD updates will also be periodic—as such, if your website is an exact match for a popular query, but does not substantiate that high Google ranking with relevant content, expect a landslide soon. Your particular website might not have been affected by the changes that Google rolled out in late September, but this does not mean you are scot-free and likely to avoid being demoted in the future. The most relevant example in this scenario is the one of websites whose names contain ‘Google’ or ‘YouTube’ (or any other major authority website). Some of these websites were, indeed, eliminated by the most recent update, while others, which do contain high quality information, were allowed to maintain their ranking. What the future holds, Google and time alone shall tell.

Author Bio:- Linda Hall works as an online content writer and enjoys staying updated on Google algorithm changes and all the latest in the business. She can recommend an efficient search engine optimization agency to anyone looking to improve their website search rankings.

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