As a company grows, it requires more human resources (HR) employees, marketers, salespeople and other non-technical staff. Finding people with specific technical knowledge who can also cover these areas is hard.
On the other hand, hiring only employees for their technical capabilities eventually stops you from finding excellent prospective employees. Employees with different backgrounds bring in new ways of dealing with challenges. The more varied your team’s backgrounds are, the more ways they have of dealing with challenges and eventually the quicker they can do so.
Explaining the technical side to the new salesperson, HR recruit, or marketer can be difficult since different people grasp concepts differently. So, where and how do you start making the non-technical members of your team feel welcome?
Assess Existing Knowledge
Within the first few days with the non-technical staff member, get a feel of just how much technical knowledge they may have and how well they understand your product or service. During the first day, have the staff member go through an orientation to familiarize themselves with your company and work policies.
Go a step further and have a one-on-one meet with the new employee, if possible.
The new hire will be bombarded with all sorts of information, so if possible, have notes done with some frequently asked questions. Give the new employee an information pack he or she can read in his or her own time. If appropriate, have this information pack included as part of the official orientation.
Use Plain Language
When it comes to discussing complex concepts, Bill and Melinda Gates do an excellent job every time they are explaining their foundation; you should seek to emulate their clear approach For example, while training an employee on how B2B card processing by Dharma Merchant Services works, use simple language to ensure that the employee understands the concept. However, speaking in a clear, unambiguous way without using technical terms is harder than it sounds.
To ensure that the employee understands what is happening, explain to them the topic just as you would to a family member that is unfamiliar with your processes. Have a target audience in mind to make it easier for you to come up with examples that you can always use. The first step is explaining your product; not in terms of servers, computers or any of the technical stuff, but the real-world problems it is solving.
Once you have explained the basics of your products and or services create metaphors that will help drive home the point. For example, if you are dealing with agile software development, you could compare that to building a ship. Using imagery helps get and maintain the attention of your audience, and you can also tie in the metaphor with something that they are already familiar with, increasing their understanding and making it even more memorable.
Do Not Rush Orientation
You might have to explain to yourself more than once and in varied ways, but it is worth taking your time while explaining how things work. Spend more time explaining things at the beginning, and you will spend less time later, when you are both busy and meeting can be more difficult. Repeating things five times in a single day can be irritating, but it beats having to repeat the same information 100 times over the length of your working relationship.
A collaborative culture between the different departments in your company ensures that non-technical staff members have a better understanding of your products and time management tools you might use like Clockspot. This kind of trust means that new staff members understand limitations of what you do, how hard you have to work and the value they are bringing in to your team.