Whether you are marketing your blog or website you need to follow a few tips when it comes to Email Marketing- A perfect and working method to directly interact with the people on internet. I am not a email marketing guru but based on my experience i want to share a few tips about email marketing that you may or may not know. For me it worked great and i achieved what i wanted using email marketing.
Recommended:- Email Marketing Mistakes to Avoid
1. Use Your Own List
Hey don’t buy email list from any one, believe me that is not going to work. If you really want to make your email marketing campaign successful then build your own mailing list. Place a feedburner email subscription form or Aweber and start collecting email addresses of your readers. This is the most important factor when it comes to email marketing.
2. Prepare a Killer Email
Before sending a email to your contacts list, prepare a killer email. Read again and again and avoid mistakes. For example if you have placed links to your blog, website or product page then make sure it is working and not a 404 page. Similarly also check the information twice so that your readers can get the correct information.
3. Unsubscription Link
Hey don’t forget to allow your users to unsubscribe from your mailing list. If you will not allow your users to do this, then you are forcing them to read your emails. Believe me no one will want to read if you are trying to force them. They will read your first, 2nd and 3rd email, but after that….!
So be sure to include Un subscription link in the email, so that your readers can feel freedom.
4. Send Carefully
What if i get a email twice and thrice from a blogger? I am surely going to unsubscribe from his mailing list.
So be careful when you are sending email to your readers and make sure that it goes only 1 time. No one likes to get emails again and again. Search for duplicate emails in your list and eliminate duplicate entries.
5. Set Sending Frequency
Sending 2 mails a day or mail a day is also very important factor in your email marketing campaign. If you are a very popular blogger or company then 2 mails a day is fine.
But if you are a normal blogger then 1 mail a day is also risky for you. So try to be very careful and send on fix period so that your users can be adjusted with your frequency.
These are few but very useful and important tips that you must follow in your email marketing campaign. Hope you like the article, don’t forget to share your opinions.