While they are source of some debate with regards to their popularity, infographics remain extremely popular among contemporary businesses. Although Smart Insights have reported that there has been a slight decrease in the number of searches for infographics since May 2012, this may be attributed to the fact that marketers are struggling to create engaging and compelling content as a way of optimising the medium.
4 Tips for Creating a Shareable Inforgraphic
With content marketing set to become increasingly important in the wake of Google’s highly anticipated Hummingbird update, however, developing informative and shareable infographics may be crucial to your overall outreach strategy. With this in mind, consider the following steps towards an infographic which boasts a natural and viral hook for readers: –
1. Identify a Topic that is Compatible with the Medium
Given the need to create relevant and compelling content, the first step is to develop a viable topic for your infographic. This is something that must be both engaging and relevant to the medium, as the use of imagery and graphics must be natural and not forced in any way. One of the most effective ways of determining a subject is to identify key statistics and topical data from which your industry, before applying it to your individual brand and the challenges that your customers face. To be sure, you should also review the most popular industry-related searches that are relevant to your business, as this will give you an insight into the most topical issues of the moment.
2. Determine a Visual Technique and Representation
While infographics may be visual forms of communication, they are not all created equal. There are numerous techniques and layouts that you can use to share your content, and choosing the right one is crucial if you are to engage your specific target audience. With this in mind, consider researching the Internet and searching for the most popular infographics according to page views and social traffic. Then take inspiration from the way in which alternative layouts are used to share different types of data, before beginning to experiment using paper or multiple Post-it notes. This will help you to settle on a visual theme and layout for your infographic.
3. Choose your Platform Wisely
Thanks to widespread technological advancement, you no longer need design skills to create shareable and visually appealing infographics. Even with carefully selected material and a visual layout in mind, however, it is still imperative that you select the right platform from which to share your content. Platforms such as Infogram, Piktochart and Visual.ly may all be excellent resources, for example, but each have variable user demographics and cost implications. Given that all of them enable you to experiment with multiple graphic options; you would be wise to base your decision on user demographic data and your own specific target market.
4. Brand your Infographic and Make it Easy to Share
After taking the considerable time and effort to create a viable and potentially viral infographic, it is easy to lose focus when it comes to branding it and making it easily shareable. In terms of the former, it is important to remember that creating the infographic is part of a wider marketing campaign, so you must use the application of colour and text as a subtle and yet easy to comprehend branding exercise. The next step is to actively share your infographic with readers, initially by posting it your own website and an integrated network of branded social media platforms. You should also select less obvious and well researched sites where your target demographic is likely to congregate, as this will help you to engage as wide an audience as possible.
This post was contributed by Dylan, who is a blogger, marketer and researcher for Energenie. He has a passion for innovative gadgetry and contemporary marketing techniques, and writes regularly for sites in the UK.