Does it get frustrating that Google keeps changing its page ranking algorithm? Well, kudos to Google. They do a great job of keeping webmasters on their toes. However, with all the SEO techniques that’s coming out and with the ever-changing algorithms employed by search engines, the only thing that really remains constant is content.
If your site has good content then you can hardly go wrong. Even if Google changes its algorithm, really good content can minimize the impact of such changes on your site.
Aside from making strategic use of keywords and links, good content can help your site weather all the algorithm changes that search engines make.
Below are some of the qualities that make for good web content:
Write about an interesting topic – better if it’s not about something that’s so common. Most importantly, do not plagiarize. Write your content using your own words. This will make more webmasters want to link to your site and will make you gain more credibility with both the search engines and the Web users.
Don’t neglect the importance of correct grammar in your haste to fill your site with content. You may not see the negative impact right away, but this might eventually come back to haunt you. Google would know when your content is good or is filled with gibberish as they have real live users reviewing site content.
Try to write content on topics that are actually helpful for the readers and not just for your site. This way, your site doesn’t come off as just being in it for the money. Examples of content that would be useful to readers would include tips, how to’s, and product reviews. Don’t just make use of your keywords in an irrelevant manner that would be useless to your readers. Don’t just blabber.
Try to regularly post new content on your site. This indicates to Google that your site is active. This in turn will make search spiders crawl on your site more frequently. In addition, the more content you have, the higher your site’s PR gets.
Use quality articles for syndication
Quality is important not only to the content on your site but also on the articles you use for syndication, that is, the articles you submit to article directories. This ensures that more webmasters will want to redistribute your article and that the back links you have from those articles will be relevant. In addition, you’ll get higher chances of having your articles published if they’re of good quality.
To sum it up, always remember that when it comes to web content, quality is always more important than quantity.
Author Bio:- Reina Marie Gonzales is a professional technical writer who currently works full time as a freelance writer. Click freelance health writing jobs to find out more about freelance writing jobs.