When you want to get the most out of your Website from the search engines, it is essential that you spend time choosing the right keywords. This is something that you cannot do in a hurry, and it cannot be done on a once-for-all basis, either. Research will be essential to choosing the right keywords, as well as knowing what to look for. A stab in the dark will not be sufficient.
Discovering Your Keyword List
Probably the easiest part of selecting the best keywords for your Webpage is getting an overall list of keywords you could use. You can get these from free or from paid Websites. Google will certainly be one of your best options, and it will be free. This will give you a large list. You will need to make several entries, or combinations of entries to get a thorough list.
By clicking on the headings at the top of each column, you will be able to either list the keywords in alphabetical order, or view the most frequently used keyword phrases by either local or global usage. You can also find which keywords have high, medium or low levels of competition.
Select Useful Keywords and Keyword Phrases
As you look over the list you obtained, you will note that many of the keywords given will not directly apply to your Website’s purpose, or to your exact niche. Sort out the keywords that do not apply, and keep the ones that you think are usable.
These can be entered into a chart for record-keeping and metrics. There are different ways to do this, but a spreadsheet program such as Excel is very good. You will want to put into it the number of monthly searches, and the competition levels for each keyword phrase.
Select Keywords Within a Desired Range
From this refined list, you want to select some keywords that identify exactly what people would be looking for that you believe will be most interested in your Webpage’s topic. The more specific you can be the better. This will mean a longer keyword phrase, and not just a single word. The more specific you are, the better your traffic will be, and the more likely they will be to interact the way you want (sign up, buy, etc.).
Choosing the right keywords should also be based on a limited number of searches in a month. Remember that the more competition that there is for the same keywords, the fewer times you are likely to see visitors. This is why you will probably get best results when you use keywords that range somewhere between 25,000 to 120,000 searches per month and that have “Low” competition.
Add Local Keywords
In order to attract visitors from a local area (especially if you have a local business), you will want to add keywords to your Webpage or blog that refers to your area. You can use references to your city or town (with state), your suburb, part of a state (southeast Iowa), or even a neighborhood or subdivision.
Each Webpage or blog post should have some slightly different keywords, and you will want to have a few phrases per page. This will enable people to find your Website over a wider range of searches, and you will need to watch your metrics to see which keywords result in buyers, and which ones merely result in tire-kickers (people who like to visit but never signup or buy).
Another way to get the best keywords is to hire an SEO company. They can perform all of your necessary keyword searches and make recommendations based on their expertise to give you the results you need.
Author Bio:- Meghan Halvorsen writes on behalf of the design team at sdcards.com