It’s no surprise that every successful business on the planet maintains an online presence. But you don’t have to be a multi-national business to have your own company website. In fact, creating a website for your business might be the best step in improving your customer base or reaching out to new customers.
For the uninitiated or those who lack the technical know-how to build a simple business website in WordPress, here are 10 quick steps to get you on your way.
Step 1: Installing WordPress on Your Domain
Before installing WordPress on your domain, I’m already assuming that you have already enrolled in a webhosting service and have chosen your domain name. The great thing about WordPress is almost all of the major webhosting services support the creation of WordPress based websites. So all it takes is a few instant steps where everything is automatically done for you. TechMaish recommend hostgator for hosting your website.
Step 2: Preparing your WordPress Site for a Theme
Changing my password is the first thing that I usually do when personalizing my new website. This could be done by going to the “Users Menu” and locating the option for changing the password. The next step would be to change the permalinks to “Post Name.” Do this by locating “Go to Settings” and selecting “Permalinks.”
To name your WordPress site, simply go to “Settings” and click on “General.” Plugins are a great way of customizing your WordPress Site. Some of the plugins that I recommend you initially choose are the contact form, cache plugin, XML sitemap and tinymce for more editor options.
Step 3: Installing Your Theme
Themes provide your website with its own personal flavor. Think of it as choosing a background picture for your website or designing your own style to help you stand out from other websites.
You don’t have to build your personal theme, you simply choose from hundreds readily available themes. For those on a budget there are a lot of free themes available but when building a business site I highly recommend choosing the paid route.
Themes with a static home page are ideal for business websites. Images are a great way of catching the interest of your visitors so be sure to choose a theme that allows you that option. Select a theme for example that allows slideshows, I have used this with great success in all of the business websites that I create.
Select a flexible theme with a wide selection of settings. You don’t have to utilize this all at once, just make sure you have this option in the future. For those who are new to WordPress basic theme settings would do. This could be a good time to navigate your theme’s settings and educate yourself about the different options available to you. TechMaish Theme is one of the popular amoung newbie bloggers, you can download it for Free.
Step 4: Customizing your Header
This is one of the most important aspects when creating your business site. Just like personal branding, you’re header should be able to define your business while helping convey your personal message. If you have an existing business logo, you should incorporate this into your website’s header. This helps integrate your business website with your brick and mortar shop.
Step 5: Setting up your Homepage
Great care should be done when creating your homepage. This is because your homepage serves as the landing point for every visitor to your site. Think of it as your shop’s display window. You make it as simple as possible for people to navigate your website from this page. If this would be your first time setting up your homepage then you should scout popular business website to get an overview on how you should execute your homepage.
Step 6: Admin Pages
Admin Pages are some of things that differentiate a personal blog from a business website. Business websites usually include About Us, Disclaimer, Contact and Privacy pages. This gives your readers the impression that you are a legitimate business, which in very important when you’re trying to sell products or services.
Step 7: Organizing content Layout and Setting up Menus
You should have a created a basic layout or at least a mental map of how your website should look like. This includes what should be included in your menus and where your content is located. The simpler your website’s layout the easier it is for visitors to navigate your website.
WordPress is great platform in helping people easily setup their menu and submenus. You could find this option by going to “Appearance” and selecting the different settings available.
Step 8: Setting up the Blog
Blogs are a great way of proving your visitors with quality content. It is also a good place to some basic SEO strategies like keyword placements and linking. This could be a place where you could showcase your expertise or introduce your products to potential visitors.
Step 9: Setting up your Footer
Decide what information should be located at your footer. Business websites usually contain links to the About Us, Disclaimer and Contact page. A well executed footer makes it easier for visitors to locate other important pages just in case they reach the bottom of your page.
Step 10: Adding Maps
Popular business themes have options that make it easy for you to include Google map codes into map fields. However, you could easily download plugins for those who use themes without this capability. This is just a simple touch that can help potential customers who would want to visit your brick and mortar shop.
Author Bio:- Steve Vanderhoek is a regular contributor for www.btwoweb.com/. Some of his recent posts include www.btwoweb.com/wordpress-theme-reviews/genesis-theme-framework-review/ an extensive review of one of the most popular WordPress themes available.