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Blogging Frequency- Does it matter?

Some bloggers post on their blog when they have time or when they have some inspiration. Some might make it a habit to post each and every day. But have you ever wondered if this can have an impact on your blog? Indeed your blogging frequency can have a lot of impact on the success of your blog and this is what we will be looking at in this article.


Before going further I will like to point out that there is not a definite answer to this question and it will depend on a lot of factors. In this article I will be providing information on these factors and it will be your responsibility to determine your most appropriate blogging frequency.

Target Niche

The first thing that you will need to consider is your target niche. Indeed there are some markets where people will be expecting daily content while there are some niches where you might get away with a weekly post. For instance a blog that offers news on celebrities will be expected to update often with the latest gossips while readers of a financial blog may accept a weekly post provided it is quite comprehensive.


Do you know that there might be a relationship between the amount of posts on your site and the interaction level on your blog? Indeed people that use a RSS reader may tempted to skim through your posts if there is too much updates on your blog and consequently greatly reduce the amount of comments on your blog.

Conversely if you update your blog less often, people might be tempted to come back to your old posts and respond to other people comments. This can in turn help to create a community on your blog. And you can greatly improve the commenting process by making use of commenting systems such as Intense Debate on your blog.

SEO needs

If you are using your blog in order to improve the indexing of your site then blogging often can yield in some good results. Indeed the spider bots love new content and posting fresh content regularly should help your site get the much needed boost in the search engine ranking page (SERP).

Writing Ability

How often you post will also be determined by your own writing ability. Sometimes it is not easy to write multiple articles in a single day especially if it is a tight niche. In this case some less frequent posts should be the norm unless you have the resources to hire some freelancers to help you boost your posting rate.

Alternatively you might want to accept some guest posts on your blog in order to get your posting frequency up especially during your off-days.

The frequency at which you blog can influence a lot the success of your blog. However there is not a right or wrong answer to this question and it will be up to you to determine the most appropriate frequency for your own niche.

Author:- Besides this topic, Robert Bellarmine also write for Visitask.com where he deals with the subject of project management .

{ 3 comments… add one }
  • Tikyd

    June 28, 2011, 2:44 am

    I agree that all niches might not have the same type of characteristic when it comes to how relevant a post becomes with time. In fact, blogs that are turned towards technology could be more demanding in terms of posts if a blogger wants to cover each new gadgets.

  • A. Tatum Jr

    June 27, 2011, 5:26 pm

    Very good topic and one I sometimes struggle with because I don’t like writing just to have something new. I like writing to bring quality, but then search engines like fresh blogs also. So it’s a real balancing act.

  • Swamykant

    June 27, 2011, 3:39 pm

    The frequency varies from niche to niche. But it is good to have minimum one post per day or five post per week


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