There are many advantages to creating your own database of photographs for any small to medium business. With larger companies it may be a bit less manageable but, depending on the company, it could be worth a try.
Regardless of your trade, using good quality photography for your business is an absolute must. There is a large number of daily digital or print items that require photography:
- Social media: Regardless of which platform you have opted for (Instagram, Facebook, Twitter, etc.), all regular updates and news on your product or service require quality photography as well as your profile pictures and cover photos.
- Traditional advertising: Although sometimes you can get away with lower resolution photography for digital media, print media on the other hand is a lot less flexible. For items such as posters, flyers, roller banners, there are online stores like Saxoprint that provide a standard art check to ensure your photography is printable.
- Website: The photography on your website will probably be what determines most people’s first impressions of you and your business. It not only attracts people to your site, but also to your product or service.
Stock photography has changed dramatically through the decades. Although the 90’s were rife with corny stock photos depicting awkward internet dial-up situations, the stock photography of today looks very different. Now there are a number of platforms such as Flickr, Getty Images or Shutterstock that provide a wide selection of photographs for a large variety of themes. Although the photography has come a long way in the last few years, there are of course a few problems with such platforms: they can become quite expensive, they can lack diversity, and you need to take note of copyright issues.
Creating your own company stock photography
There is a lot to be said for creating your own stock photography system within the company. If you don’t have an in-house photographer, it may very well be worth hiring someone for specific events or projects. However, if there is no budget to fit that in, there are of course ways around this. You’d be surprised how many people dabble in photography and photo-editing and even have a good digital camera, so don’t be afraid to ask around for assistance.
Once you set up a system for generating your own photographic content, create a secure and simple database to store it all. Separating everything by date and theme is usually a good way to go. This also applies to in-house photographers and perhaps freelance photographers that you’ve hired for one-off projects; making sure you store everything away for future use can be very helpful down the line.