What makes a dish delectable? It is the ingredients and the amount of time you slaved over the stove. The cherry on the top is when the people you cooked it for give you praises to the high heavens. The same idea comes to mind when talking about your blog—it is not the number of blogs you generate that’s important, but the quality of your blog’s content.
In the blogosphere, there are tons of articles and posts about practically everything you can think of. Have you ever wondered what boosted the status of start-up bloggers to professional bloggers? Simply put, it’s the content of their blogs.These authors were able to give their readers and followers what the latter were looking for.
So how can you make sure that your blog’s content is enough to satisfy your reader’s hunger for information? Here are some tips to get you on the way:
1. The very first thing you should do as a blog owner is to review the articles posted on your site. By doing this, you will be able to see if there is a content gap. Content gaps are areas where you lack the needed impact to turn a person who just stumbled on your site to a subscriber. By analyzing and understanding your content gaps, you will be able to turn incomplete thoughts, amateurish writing, and poor content to something that would astound your readers.
2. Once content gaps are known, the next step is to know your audience more. Content should be tailor-made to fit your chosen niche market. Know who you cater to. For instance, if your blog is all about technological products, it is okay to use jargon that other techies use. But if it is a DIY blog to walk someone through reformatting a computer, keep your words basic. The same principle applies if you are aiming for the financial market. In the latter’s case, however, using basic words would make your blog seem amateurish.
3. The last step is to make sure that people will come back to your site. If you are writing about something, break it down to little bits of articles. Instead of publishing a 3,000-word article about a particular topic, you can divide it into a series of articles. Give bits and pieces, and then make another article from the remaining piece/s. This would make your article easy to digest, and not heavy on the eyes.
These steps should get you started on revamping your blog to attract more subscribers. As you go along, other challenges may arise. The important thing is to identify what these challenges are and to be able to find a suitable solution for it. Happy blogging!