If your company is like most other enterprises out there, you’re looking for any way to boost your search engine optimization and increase page ranks. You’ve probably turned to social media, looked to create links and quality content, and have consulted your software, looking for ideas to improve your metrics. All these actions, while certainly important and instrumental to helping your online presence, overlook one recent addition to the Google algorithm: speed.
Last year, Google announced that it would start taking speed into consideration when determining search rankings. The company explained this by saying that faster website speeds resulted in more satisfied Internet users and also helped reduce operating costs. After all, as load time increases page views tend to drop off, which not only hampers traffic but also reduces a site’s online presence. Google acknowledged that its new consideration of load speed probably wouldn’t drastically alter page ranks. Still, as the company pointed out, managers seeking new means to improve their serp may want to give the issue a closer look.
So how does one go about increasing a site’s speed? First, there are a variety of free online tools that webmasters can consult to get an idea of where their site stands, speed-wise. Google, Firefox, and Yahoo all provide such programs. When you run the program, you’ll get an idea of how – and in what ways – your site compares with the speeds of others out there. If you see that your website is dependably fast, there may be no reason to take this issue any further, since your speed-influenced page rank may be as optimized as it can get. But if your speed is slow, or even middling to average, it’s worth considering your further options.
The best way to do this is by experimenting with various coding changes. Trying using a content delivery network (CDN). Change your code so that HTTP requests are lessened. Reduce the size of cookies. Avoid duplicate scripts and redirects. The list goes on.
Although boosting your speed without hurting your content can be a trial-and-error process, it’s a worthwhile undertaking because speed has a concrete impact on your page rank. While it can be hard at times to determine what comprises quality content or a quality link, there is no such uncertainty when it comes to speed. Is your site slow? That’s going to damper your page rank. Is it fast? Well, now you might get a boost. There’s no reason enterprises can’t aim for the latter.
Author Bio:- Ryan Sandberg is a blogger who frequently writes for entrepreneurial and tech blogs covering topics such as social media and enterprise seo.