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Advantages of Google Tag Manager for Digital Marketers

The Google Tag Manager is the newest tool introduced that intends to shorten the time-consuming and often too complex art of tagging various digital content in different websites. Google wishes to become a close confidant of every marketer. This is the reason why Google has just created the latest tool to create a faster and easier means for online marketers to stay connected with online users through “tagging”.

The Google Tag Manager is offered in English and soon will be obtainable in other languages. These tags are small fragments of website codes that could help out in providing valuable insights, though they could cause challenges also. Having loads of tags could make the sites clunky and slow; inaccurately applied tags could distort your dimension, and this could use up a lot of time for Webmaster team or IT section in adding new tags—directing to lost data, lost conversations and lost time.

The tool allows the digital marketers to combine and consolidate their own Website tags by means of a single clip of code plus handles them easily with the Web-based interface. It also allows you to update and add tags through simple clicks, at any time you desire, without troubling the IT people on altering the site code. Because of this, it provides the marketers with superior flexibility and allows the Webmasters to concentrate on other vital tasks.

With this tool, things are a bit easier and lighter for online marketers to obtain complete certain tasks which gives an enormous advantage to the financial outcome of Google. In 2012 alone, Google has earned approximately 4 billion dollars from its mobile advertising sales, which significantly went up from the 2.5 billion dollars income in 2011.

Latest Features of Google Tag Manager:

  • Easy to utilize tag templates in order those marketers could promptly add tags through the Web interface of Google, and sustain for the custom tags.
  • Asynchronous tag loading facilitates the tags to shoot faster without even getting bumps on their paths, and doesn’t decelerate the page especially the user-visible page.
  • Multi-account and user permissions functionality in order for the users to manage it easily and work effectively together.
  • Error-prevention devices which include the debug console, version history and preview mode to make sure that the new tags will not break a website.

According to Google, these kind of tagging tools are really vital because an advertising revenue’s one essential factor for the company’s growth and success.

Currently, Facebook is still leading in the market for online display advertisement, and by 2013, Google’s anticipated to outdo Facebook due to online promotion supremacy. In 2011, Facebook got 14% on its advertisement display market and obtained 1.73 million dollars in sales.

The advertising display market in the US grew about 25% to 12.4 billion dollars in 2011, which incorporates sponsorships, banner advertisements, spending on various online video and rich media. According to the eMarket information, Facebook will keep up its lead to 2012, acquiring 2.59 billion dollars in share.

In September 2012, Google announced the closing of its Google TV advertisements efforts. This was a very unproductive time for Google, which will merge with other accessible business units.

Author Bio:- Annie Hinstala is a content writer at Examskey. ExamsKey is the brand who provides up-to-date study material on different certification exams like 640-802 Exam and 640-822 Exam.

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