This is guest post by Anna Cruz, works for PrintPlace.com, You can also write for TechMaish, Read Guest Blogging.
In order for your Adsense ads to earn money, they must attract a good amount of clicks, and the design and placement does in fact impact their click through rates. Here are some tips to help you improve your Adsense earnings.
Place Adsense in Various Locations
There are some placements that are known to be more effective than others. If you have several ads, place them throughout your site for a better impact. And if an ad does not seem to be doing well in a certain location, try it out somewhere else until you find a location that works.
Keep Most Ads above the Fold
Everyone agrees that ads do better above the fold. Your readers will not always scroll down, so ads below the fold lose a good percentage of possible clicks.
Place Adsense within Your Content
Many people will skip right over the title and jump into the content immediately. For this reason, Adsense ads at the very top of the page do not always work the best. Place ads in the middle of your content and right at the end before the credits. It is recommended for bloggers to place adsense ads inside post content to get more clicks on the ads.
Place Adsense along the Left of Pages
Banner ads directly to the left of your content tends to do well. When your ads are adjacent to your content, you might need to draw a little more attention to them with their design.
Use Ads that Blend with Content
Studies have shown that people prefer the look of ads that blend in when they are placed within your content. Adsense give you color palette options that will allow you to design your ads to blend in with your website, so take advantage of this feature.
Rotate the Color Palette
Google gives you the option to rotate color palettes. You can set your ads to rotate four colors so that they are changed repeatedly and draw more attention.
Use Complementary Colors
Instead of a complete contrast, you can use colors that compliment your website in order for your ads to stand out. Complementary colors work well on both light colored backgrounds and dark.
Find the Placement and Design that Works the Best
Every website is individual, so Adsense ads will work a little bit differently on each site. Your best bet is to play around with your options. Move your ads around and test the effectiveness of each placement and design. What works best for others may not be what works best for your site.