If you work as a professional photographer, you probably know that how attractive your website looks is a lot more important than in numerous other industries. You are usually judged on the quality of your work, and the truth is your site is seen to be an extension of your skills as a photographer. So it should consequently be as impressive as possible and represent all kinds of your works. So what exactly are some of the areas of your site that you have to pay attention to when designing it?
The first you ought to concentrate on is your search engine optimization. While this has practically nothing to do with the style of your site, if the site cannot be located in Google, it simply doesn’t matter how great your site appears. Therefore the very first thing you do is identify your primary keyword like “photographer plus your location”. It’s better to have your domain related to industry name, or it can be some synonym. Then you make sure that this search term is included in the meta tag of your website including title, description, within the content and its headers. Additionally, the images need to be optimized for this search7 phrase and also other keywords that are directly related.
Well, so when you have taken care of the search engine optimization factors, your next phase is to evaluate some elements of design and be sure they’re of a high standard. The first is your site structure. It must accomplish three things:
- look professional
- catch the visitor’s attention
- be simple to get around and in navigation
Far too often a photographer builds a website and makes it way too tough for people to find the info they are searching for. Ensure that this is not the situation with your website. Make your navigation clear and keep your site nicely organized. Keep in mind to create pages with prices and full contact information and regularly update it.
Then, you need to have a look at the way your images are showcased. Obviously, your pictures are just about your biggest selling point to ensure that you are working with some photo gallery tool which shows them in their best light. And it’s also recommended that you keep your images arranged by type.
Something else you could look at making use of is video. With modern tools, it’s very simple to create professional looking videos from your pictures. One service worth considering is Animoto which has a free package to get you going.
And lastly, you should make sure that you add reviews. They are some of the very best selling tools you’ve got at your disposal so be sure that you use them whenever possible. Together with a single page for testimonials, you can also sprinkle individual testimonials throughout various other pages of your website.
There are several other parts of your site that you can improve on, but if you pay attention to the elements mentioned above, you’ll have a much higher chance at attracting more clients with your website.
About the Author: Carol James is a writer and senior editor students help service EssayLab. She has MA degree in social sciences and writes articles, reviews on the different actual subjects. So, if you have any questions regarding the writing, feel free to ask her.