SEO hats denote the techniques or the methods that a search engine optimizer follows to optimize a particular site and the philosophy upon which these techniques are based. Three types of SEO techniques are generally practiced. These include Black Hat SEO, White Hat SEO and Grey Hat SEO. All these three SEO hats are discussed in detail below.
Black Hat SEO
Among the three different SEO hats, this type of optimization process is regarded as SEO spamming. This particular method is generally adopted to optimize the websites that have hardly any relevance. There are certain websites which have little or no value in the virtual world and are designed with the sole objective of tricking the search engines and yielding either irrelevant or low-quality search outcomes.
Black Hat SEO process utilizes optimization technology to a great extent so as to create a large number of inferior quality websites and gain innumerable inbound backlinks (called link spams) from various other websites. Once a visitor logs on to such a site, a cloaking technique is applied to redirect the visitor to sales page, which is ultimately the objective of Black Hat SEO method. This is not exactly an unethical process but definitely a risky one, especially when it is dealing with a website that involves a lot of investment.
White Hat SEO
Of all the SEO hats, this is the most widely used and safest process of optimization that helps in optimizing pages with quality content. In fact, the primary objective of White Hat SEO is building good quality content for a site and then only comes the optimization part. White Hat SEO technique uses an automation technology for building high quality websites that are designed to meet various goals. Writing content with effective and strategic use of keywords is another White Hat SEO method.
In fact, White Hat SEO relies more on useful writing, high-quality content and strategic marketing skills rather than any automated technique, to enjoy top ranking in a search engine. Naturally, White Hat SEO is found to be more productive as far as generating backlinks is concerned for the simple reason that it uses reliable and high-end products.
Among the different types of SEO hats that are used nowadays, White Hat SEO method is considered to be the best as it poses no threat to your website. In fact, it ensures that the website enjoys top-of-the-ranking list status for a much longer time, inviting more traffic and earning more revenue for your business.
Grey Hat SEO
As against other SEO hats, this process is followed by maximum of SEO service. In fact, just as grey has a quite a number of shades, Grey Hat SEO techniques are also varied in number. These techniques involve risks but offer great rewards also if used with care. Further, there are certain Grey Hat SEO techniques which are denounced by some search engines. However, they are not particularly unethical.
No one can actually suggest you the color of the hat you should use. It is for you to decide the technique that you need to adopt so as to optimize your website. Again, this entirely depends upon the type of your website and the longevity you would like to see your site to have. Then again, from the ethical point of view, people should be encouraged to use the White Hat more than any other SEO hats to do justice to a properly created website.
Author Bio:- Kevin Gao is the founder and CEO of Comm100 Live Chat, a leading provider of live chat software for business. As a software developer as well as a small business expert, he’s always ambitious to revolutionize the way of online customer service and communication. Connect with Kevin on LinkedIn to find out more about him.