When engaging in a SEO campaign, the URL structure needs a particular attention, especially if your site is driven by a big online database. A weak URL can have a negative impact on your SEO campaign, and that is why you should follow a few easy steps in order for your website to become noticed by the public. Here are 7 tips on URL structure for your SEO campaign.
1. Make your URL as simple as possible
The structure of your URL should be easy to read and understand. It also should be related to the information on your site. It is best that you use only words, if possible, because numbers tend to be mistaken by the search engines with dates. This will make your information seem outdated and thus people will neglect it. If you are promoting a certain product or brand, the URL should have that certain name in its structure, making it more reliable for the people who are searching for it.
2. The URL should be short
In the case of SEO built URL, shorter is better than longer. Your URL should contain no more than five words. You have to avoid using shortened words that make your URL pointless. The advantage of using a short URL is that it is easier to remember and share with other people. A longer URL can make some of your readers use link shorteners which convert your URL into a series of random letters and numbers that only damages your site.
3. Make use of static URLs
When structuring your URL you should use the page title of one of your posts in its URL. For example, if your post is entitled “URL Structure in SEO Campaign”, the URL of this post must include these words. Your post URL will look something like that: http://www.seocampaign.net/URL-Structure-in-SEO-Campaign.php. This URL structure is called static, in comparison with the dynamic one in which your post title is replaced by special characters like “?” or “&”. Special characters are not good for your SEO campaign and that is why it is best to use static URLs instead of dynamic URLs.
4. Make your URL keyword relevant
If you want your SEO campaign to work you should use a main keyword in your URL structure. In this way your site will be more visible on the web in compared to the ones that don`t use a keyword-friendly URL. You should keep in mind to only use a relevant keyword that can be easily found on your page. Using more than two keywords in your URL will damage your ranking and mislead your readers. Stuffing your URL with keywords will make your site look less trustworthy to some users.
5. Write your URL in lowercase
As most internet users are accustomed to writing lowercase URLs in their search boxes, it is best that you also use this type of writing for your site. You can use uppercase or a combination of both styles, but this will only make your URL more difficult to find and people might get annoyed when it comes to writing it. Lowercase URLs are more SEOfriendly than uppercase ones.
6. Use word delimiters
In order for your to have a SEO website you have to use hyphens or underscores in your URLs. This makes your content easier to find by search engines. For example, a post URL should look like this: “URL-Structure” or “URL_Structure”. It`s not so bad if the words are not separated, “URLStructure”, but the crawlers will have a more difficult time finding your content. As a general rule, hyphens are more SEO friendly than underscores or other word delimiters.
7. Be constant
After you have finished structuring your URL you should keep in mind that the content of your site must always relate to your URL. If you somehow change the information on your site, you have to be prepared for a pagerank drop. Remember that the keywords you use in your URL have the power of raising but also dropping the visibility of your site.
In conclusion, structuring your URL in order to become SEO friendly is a question of common sense. The 7 tips above are easy to understand and put into practice. If you take the time to analyze them, you will soon be able to create the best URL for your website.