So your business has started to take off, your website is just how you want it, and everything has come together. Or has it?
What kind of payments are you accepting? It is essential for any business with any sort of online presence to accept payments via their website. It doesn’t matter if you have a storefront or not—your site needs to accept online payments or you are hindering your business. Here’s why:
Customers Want and Expect It
People have become used to shopping and purchasing online. Even when a physical storefront is accessible, customers often prefer to shop and purchase from the comfort of their own home (or workplace). Your site needs to have a form of online payment to be truly competitive.
It’s Easy and Convenient
With so many forms of payment acceptance these days, it’s easy to provide this service. It not only makes things easier for your customer, with things like one-click shopping and skipping registration, but also for you. Ease and convenience is a big reason to use online payments.
You Get Paid Faster
Depending on what your business is and how often you get paid, it can mean the money gets to you faster and with less hassle. If you have a business that includes monthly payments from customers, or any kind of payment plan, you can set up monthly online payments for them, so no forgotten payments or awkward phone calls.
You’ve Got Choices
There are a number of ways you can accept online payments, from eChecks to credit cards to PayPal. You can offer one or more to benefit you and your customers. You may find some form works better for you than others, and if you have multiple options, you may begin to notice what your customers prefer. Also, by providing multiple options, you give your customers choices.
This is always an important factor, and online payments are secure—some more than others. Many offer fraud protection and make it easy to track purchases, even returns. With more and more security measures being implemented online, it’s becoming one of the safest ways to purchase.
If your business is far-reaching, you are more apt to get international customers if you offer online payment. This makes it easier for everyone. You don’t want to rule out any customers, and online payments will help you get customers outside of your local area.
Even if your company runs out of your business and you are its sole employee, no one has to know. It looks more professional to accept online payment, and image means a lot. If you add even one form of online payment to your website, you will gain in the professional department, regardless of your business model.
With everything making that online shift, you need to as well. You don’t want to lose any potential customers, you don’t want to have to call customers to track down money, and you do want your company to be as successful as possible. Accepting online payments is a step forward in the right direction.
Author Bio:- Heather Legg is a blogger who writes on small businesses, freelance writing, and how to find the best wireless credit card terminal.