Most of the bloggers and website owners are aware that a low bounce rate is a sign of a good site or blog but for some this is all unchartered territory and questions arise as to how bounce rate affects to our blog, why we should care about it and what can we do to make it as less as possible.
Firstly, let us understand what is meant by the word “Bounce Rate”.
A bounce rate is basically a method to measure the quality of the traffic that comes to your site or blog. It is the number of visitors that opens your website and leave it without viewing any other page. Through bounce rate, you can know the exact value of your blog or site. As an example, bounce rate 30% is much better than 75%. An ideal bounce rate is always less than 50%.
Following are the six effective ways to reduce the bounce rate of your blog or site to get the targeted traffic:
1.) Use Relevant Keywords for your web page
Choosing relevant keywords play an important role for targeting significant traffic. Using relevant keywords, tags and content and posting them to the appropriate pages by selecting correct categories attracts the right traffic to your site and as a result your bounce rate reduces.
2.) Improve Your Web Page Loading Time
Users like those websites which open instantly without taking much time to load. Although the internet speed in present times is very fast due to advanced technologies but still sometimes the websites become so heavy that no user is interested to wait the site loads fully. They just close it and move to the other site. As a result, your bounce rate increases. So you should improve your website’s loading time. If the user is viewing pages via mobile devices, it will affect the speed due to temporary network congestion or high traffic levels. And the use of multimedia, slideshows, scripts, etc also increases the page load time which ultimately increases your website’s bounce rate.
3.) Put Quality Content to your site
Users are attracted by good and relevant content on your site. It adds extra flavor to your site to stick the readers and also helps to build users trust on your site. Quality Content is the best way to attract huge amount of users to your site. But if your site does not have good quality content then obviously the users will move to the next site and hence, poor traffic brings higher bounce rates.
4.) Use Navigation Structure Properly
Properly placed navigation on your site also affects the bounce rate of your website. Properly categorized menu on your site leads to the appropriate sections of your website and this help the users to navigate your site easily to the desired page. Hence, it reduces the bounce rate of your site.
5.) Proper and Effective Internal Linking
Apart from navigation structure, internal linking of the web pages also affects the bounce rate. You should hyperlink your internal pages with the content of the landing page. This is called cross reference internal linking. This is also an effective way to promote your content-rich pages to increase the user’s readership and generate trust. Moreover, you can use the feature “Related Content” to achieve this. If visitors can navigate easily within the websites using internal linking, they will stay on the website which reduces bounce e rate.
6.) Use of right tools and features
You can use many tools and features on your site to reduce the bounce rate of your site. These tools and features encourage the users to visit the other interested pages of your site and hence reduce your bounce rate. Following are some of those features:
- Featured Content
- Top Stories
- Related Content
- Popular Content
Author Bio:- Roberta Smith writes for http://www.markkia.com. She enjoys content and writing about the social sphere.