- Are you a CEO or an entrepreneur who has suffered massive losses because of the Coronavirus pandemic?
- Do you know how you can make your business bounce back to increased sales and profitability in a better way?
- Have you tried restructuring your existing business to meet the new needs and requirements of a post-pandemic world?
The Covid-19 Pandemic has hit businesses across the world in a major way. With falling sales, rising unemployment rates, and the fear of an uncertain future, businesses are grappling with an unprecedented situation.
However, all is not lost for the world of trade and commerce. The global economy is slowly opening up in phases and businesses need to be ready for that. Businesses need to understand that previous strategies (from a pre-pandemic world) are not going to help them now.
In this article, we are going to speak to the leading digital agency, Digitrio, and find out ways and means of how businesses can make the transition to digital platforms for growth.
The Growth of Digital (Search and Social) during the Pandemic
According to data, internet usage increased by over 30% globally, during the pandemic. This includes the growth of search engine use as well as social media screen time. For many people, the internet was the only means to-
- Get information and news
- Buy essential and non-essential items
- Professional work, meetings, and coordination
- Connecting with family and friends
- Consuming entertainment
In other words, without the internet, much of humanity would not have been able to sustain itself. The lockdown mode and the protocols for not going out, social distancing gave an impetus, a boost to digital growth. Businesses who had already been successful in making the transition were not only able to sustain itself but register growth.
This is why companies like Amazon, Walmart, and others were able to increase sales and generate surplus revenues even during the pandemic. As more and more people started using social media, consumer purchasing patterns have changed in a major way during the pandemic.
List of 5 Ways Businesses can use Digital Marketing to Grow during the Pandemic
1. Social Media Presence
Social media platforms have transformed themselves from being just branding tools for ensuring great sales and revenues. This is why businesses need to focus on social platforms, engage with target audiences, and ensure brand presence. This will not only help in discovery but also contribute to a brand’s profitability. Businesses can generate business from social media.
2. Business Website
It will be tough for businesses to physically present themselves in front of prospective vendors or customers. This is why it is essential that businesses invest in a quality website, which is able to present them in the best fashion possible. Focussing on client testimonials, services, products, and reviews will encourage people to start doing business with your company.
3. SEO for Search Engine Performance
While many agencies and digital strategists push for paid campaigns (Adwords), purists believe that SEO is still the best way to ensure organic traffic and long-term results. Businesses should invest in SEO to rank higher on search engines, gain targeted traffic from other sources, and to push brand credibility on search platforms. This is sure to increase sales in a major way.
4. E-commerce and Aggregator Platform Presence
E-commerce sales are growing in double digits. If you are a business who really wants to take advantage of the digital, you need to leverage E-commerce in a major way. However, if you feel that you will not be able to spend so much or manage the logistics, you should sign up for your business on industry-specific aggregator platforms to boost revenues.
5. Google My Business (GMB)
An active, positive, and aggressive presence on GMB help businesses win local customers. Having a strong presence automatically boosts your presence on Google’s ecosystem. Businesses should ensure positive ratings, frequent uploads, customer check-ins to boost their performances on GMB. Most digital agencies pay a lot of attention to GMB.
The Final Word
Many businesses think that digital platforms are too complicated. In reality, they are not so. Digital offers a growth potential, which is incomparable to any other medium. If you are working with a great digital marketing agency, you will start seeing the differences for yourself. From increasing branding potential to helping with sales and revenues, the digital can offer all this and much more.
Can you think of some other ways, businesses can use digital marketing to grow? Let us know in the comments section below.