Two of the most important aspects to maintaining and growing a business online are: traffic and high conversion rates. Individuals and businesses attempt to drive as much traffic to their websites and blogs with the goal of increasing conversion rates. Conversion rates are defined as the rate of people that convert into real customers after visiting a website or blog. Unfortunately, high traffic rates do not guarantee high conversion rates.
Fortunately, there are things that individuals and businesses can do to increase the probability that visitors will convert into real customers. By following some of the tips for improving conversion rates discussed below, individuals and business owners should see an improvement in conversion rates quickly.
Related:- 8 Ways to Boost Conversion Rates
Tip #1: Improve Link Building Practices
Individuals and businesses can improve conversion rates by improving their link building practices. Low conversion rates can be directly related to poor link building practices. Links are very useful at improving search engine page rank, but they can also drive poor-quality traffic to a website and blogs as well. Having hundreds or thousands of poor-quality links can have a negative impact on conversion rates. One the best ways to improve conversion rates is simply by actively selecting high-quality websites to submit and exchange links with. By scrutinizing websites, websites and blogs will receive better leads.
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Tip #2: Improve Pricing Strategies
Individuals and businesses may be able to improve their conversion rates simply by improving their overall pricing strategies. People who use the Internet usually do some comparative shopping before making a decision. Prospective customers that know they can get a product or service for less somewhere else will purchase the product or service elsewhere. Individuals and businesses should take the time to work on their pricing strategy. By doing a little research on what competitors are charging and then offering a competitive price on the same or similar products and services, individuals and businesses will find that conversion rates will improve.
Individuals and businesses also need to pay close attention to shipping prices. Are other businesses charging for shipping? If so, how much? By offering competitive pricing and shipping, a discount or offering a bonus, conversion rates should improve tremendously.
Tip #3: Improve The Checkout Process
Individuals and businesses can improve conversion rates simply by improving the checkout process. Often visitors have a real interest in becoming a customer or client, but do not take the next step because the checkout process is too confusing or takes too much time. The checkout process is something that individuals and businesses often overlook. If the process is too difficult or takes too much time, individuals and business owners can lose tons of business each and every day. By improving the checkout process, individuals and businesses will improve conversion rates.
Tip #4: Improve Customer Service
Another way to improve conversion rates is by improving customer service and letting visitors know that you are committed to providing excellent customer service. Visitors who are interested in buying a product or signing up for a service want the reassurance of knowing that they are getting the best price and that they will have a way to get in contact with the individual or business should a question or problem arise. Improving customer service is the key to increasing conversion rates.
Tip #5: Offer a 30 or 60-Day Money Back Guarantee
One of the best ways to improve conversion rates is by offering a money back guarantee. Customers rarely take advantage of money back guarantees, but knowing that it is available may encourage customers to take the leap and become a customer.
Clearly, there are many things that can be done to improve conversion rates. By taking the time to do some research on pricing, improve link building practices, improve the checkout process and customers service, individuals and business owners will be able to make the necessary modifications to improve conversion rates quickly.
This article was contributed by Eric Wyatt. He mostly writes on internet marketing and social media.