Your brand is the image others get in their mind when they think about your company. It goes beyond just the physical features.
It includes how your brand makes others feel, combining physical and emotional cues that are triggered when people are exposed to your brand name.
This includes your logo, your visual identity and the message you are communicating.
When building your brand and your online presence, you want to be consistent in how you are perceived, especially on social media.
It is easy to match your unique brand and vision using Shopify or WooCommerce by customizing your colors, fonts, and imagery to match your unique branding and vision.
Building trust with your potential buyers is the key to successful business relationships. A large percentage of consumers trust recommendations they get from people they know personally, making word-of-mouth marketing very powerful and specifically why you should use social media to build trust.
Brand Strategies for eCommerce
Focusing on your brand is just as important as perfecting the products in your ecommerce store. Why? Because your brand is the way for your business to be instantly recognizable to your target market and to build up trust.
Your Business Name
For an ecommerce business, branding is even more important because you need a memorable name that is short and easy to spell.
What’s in a name? Everything! You want your business name to be relevant to your niche and reflect that you are an expert in your field. It should be memorable, short, unique, and different from your competitors.
Consider Mobile Users
The vast majority of consumers use their mobile devices to access the Internet. This is why you need to be sure to cater to mobile users by having a mobile responsive and mobile friendly ecommerce site.
Some businesses can benefit from using mobile apps to make the buying process even easier. Large companies like Amazon and eBay use mobile apps to increase their online sales.
Connect Emotionally With Your Target
Emotional connections have a huge impact on buying decisions. A large percentage of people make purchasing decisions on emotion alone.
You want your brand to evoke emotions in your potential target to increase your sales. The emotions can be happy, excited, inspirational, creative, and optimistic.
Keep these emotions in mind when creating your brand and marketing message. The colors you use, the design of your website, and the words you use in your messaging can all evoke emotions.
Your logo is a large part of your brand. Just like your business name, your logo needs to be instantly recognizable, consistent across all platforms, relevant, and memorable.
You want to also make sure to place your logo on all your online and offline marketing pieces. Be sure to use your logo as your avatar on social media.
Your Brand Color
Colors have an influence on how we feel whether we realize it or not. Because of this, the colors of your brand are very important as colors tend to invoke certain emotions. As we have already discussed, many purchase decisions are based on emotion.
The color red, for example, is considered to be energetic and attention-grabbing, blue evokes a sense of trust and dependability, and yellow reflects positivity and motivation.
- What colors would correctly represent my brand?
- Do my colors complement each other?
- Do any other people use the same colors?
Your slogan is your business’ “why” and should tell your target market why they should make a purchase from your company. It needs to be catchy, clever, memorable and short. Think about some of the large brand slogans that we all know and recognize like:
- Nike: “Just Do It”
- Apple: “Think Different”
- Dollar Shave Club: “Shave Time. Shave”
- L’Oréal: “Because You’re Worth It”
- BMW: “Designed for Driving Pleasure”
- M&M: “Melts in Your Mouth, Not in Your Hands”
- Bounty: “The Quicker Picker Upper”
- Lay’s: “Betcha Can’t Eat Just One”
- Meow Mix: “Tastes So Good, Cats Ask for It by Name”
- Verizon: “Can You Hear Me Now?”
Your brand is so important to the success of your ecommerce business. Keep it simple but be sure to be consistent. You want your customers to be able to relate to your brand so that they will trust it and continue to buy from you.
Taking the time and dedication to build your ecommerce brand, will result in more sales for your business.