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5 Things the Social Media Marketer Should Not Do

If you search the Web, you can find many tips on social media marketing, especially those that are related to site promotion and communication aspects. However, some marketers, especially the beginners, make mistakes which may affect both marketing and the business itself negatively. Therefore, here are some pieces of advice of what should NOT be done:

Also check social media tips you should follow;

forbidden things in social media marketing

Do Not Spamvertize

When you are promoting your company it is essential to put up information about who you are, what you are and what you deal with. However, this should not look like you are just spamming to attract more visitors, who may not even be interested in your products or services. Therefore, any links and company information you may place in your blog or forum post (and especially on a 3rd party blog or forum) should be useful for the target users, as it will help you to communicate with them and build business relationships. Additionally, the links should have clear comments on them, stating and specifying what exactly the visitor is going to learn.

Do Not Make Anyone Buy Anything

It is well-known, that people do not like when they are being pushed to something. It is always better to create those conditions, on which the person understands, that this or that good or service is almost vital. Thus, you should not try selling anything, but describe your services so, that those people who come around your announcement make their own clear decision, that they cannot live without your company and finally buy your product/service.

Do Not Overdose With Promos

If you launched some promo recently or released some kicking discount and haven’t gained any increase in sales yet – do not hurry up with new promos and discounts. It is first of all important to understand why it is actually happening so. There may be many reasons: the promotion didn’t reach the target audience; there are companies, whose prices are lower even than your discounted ones; other companies offer better conditions, though their price may be higher, etc. It is advisable to find the root cause of that problem; otherwise you will keep reducing prices what will first of all make you look like your business is having some issues and will make your potential clients to wait for newer promos and lower prices.

Do Not Ignore Comments

When you are posting something, do not forget to respond to comments, other users may leave. Social media marketing is about communication, so it is not enough to just announce something – you need to be able to discuss it. If a comment is positive – express your appreciation and maybe provide some more details. If you face some criticism in the comment – take it serious but without bias; try to find an argument to support your opinion.

Do Not Try Sitting on Several Chairs

If you have just started promoting your company on Twitter, Facebook or any other similar resource, do not rush to occupy another one, without having a significant number of followers/fans/etc. Nowadays everyone has accounts on different social networks, so if you have enough interested persons on one social medium, it won’t be a problem to draw those people attention to another page you launch. On the other hand, you will not waste time on bringing several sites to the top simultaneously.

Social media marketing is a serious business, and all businesses have rules. If you do not break those above, and do not do things, which may scare your clients away or shatter your confidence, you may reach much success in what you are doing. Just stay positive and open for discussions and you will watch hundreds of new people becoming your associates.

Author’s Bio:- Arkadij Shkolnik, PR Manager of SiteValley.com web hosting company, the provider of affordable and reliable Linux hosting for personal and small business web sites. Currently administrator of the corporate blog – svhostingblog.com.

{ 6 comments… add one }
  • Daniel Sharkov

    July 7, 2010, 10:58 am

    The second point is an absolute truth. If someone starts pushing me to buy a product, no matter how good it is, the chances of me actually buying it are close to zero. Nice article overall, as some interesting aspects of social media marketing are covered.

    Reply
  • Chand

    July 7, 2010, 6:18 pm

    Yap i also agree with this point.

    Reply
  • Arkadij Shkolnik

    July 8, 2010, 12:11 am

    Thank you Daniel,

    The behavior you described really is common. People lose any interest in a good or service, as soon as they get pushed to it. And it is not about the sellers only, actually any third-party pressure may cause hesitations. Some psychologists, for instance, claim that people have less chances to buy some clothes or accessories, when going for some shopping not alone, but with someone else, even if it is a friend.

    Reply
  • Arkadij Shkolnik

    July 8, 2010, 12:23 am

    Hi Chand,

    This point really is hard to disagree with, as long as nowadays everyone is trying to sell something 🙂 … sometimes in a kind of aggressive manner I would even say. The competition between companies makes marketers play dirty and this affects potential customers and consumers much – they get irritated and don’t want to deal with the company (and sometimes with its competitors, too) anymore.

    Reply
  • Chand

    July 8, 2010, 10:05 am

    Arkadij@ Yes you are right, no one can disagree with this point. customer need freedom, they don’t want to follow others. They will only buy if they think that the product is worthy for him or her.

    Reply

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