We as a blog owner need to be a have sound knowledge of various SEO techniques if we are aiming at driving huge amount of traffic to our blog from search engines. We need to work on lots of onpage and offpage seo factors which really matters when it comes about getting top rankings on major search engines including Google. We as an individual cannot do each and everything and there are lots of SEO tools available in the market that can ease our efforts.
On lots of occasions, they even help us in making our blogs search engine friendly. So today’s post will remain focused around the SEO tools we must be using from Google to be successful blogger and website owner:
1# Google Analytics
Google Analytics is web analytics software owned by Google that we can use to analyze our website traffic details. Google analytics gives us detailed analysis about visitors coming to our website. Google Analytics will share lots of important traffic metrics like Top Landing Pages, Top Searched Queries, Traffic country wise, City Wise and State wise etc. We can track lots of engagement metrics like bounce rate, exit rate, time on site, page views per visit, conversions and social media activities through Google Analytics. So Google Analytics gives us lots of traffic details that we can use to improve further traffic and engagement metrics for our blog.
2# Google Toolbar
Google toolbar can be used for lots of purposes like checking Google page rank for a website home and internal pages. You don’t need to go to a Google page rank checking website once you have Google toolbar installed on your browser of choice. Google toolbar can also be used to check backlinks for website home and internal pages on Google. It also can be used to check latest cache date of a website and there is automatic form filling facility that we can use to ease the process of form filling. Google toolbar gives a search box that we can use to send our search queries to Google.
3# Google Adwords Keyword Tool
Google Adwords Keyword tool is a keyword search tool from Google which is used by website owners and bloggers to target potential keywords of their niche. When we enter a base keyword of any niche or website URL, this keyword research tool will give us a list of related keywords to the term that we entered. Against each keyword, we will have the estimates about its monthly visits, type of competition we will be facing and the amount of money we will be making or spending while working as a Publisher or Advertiser with Google Adsense or Adwords. With this tool we can make broad level, exact and phrase level searches. We can use this tool to find targeted keywords for which we will be competing at international or domestic level.
4# Google Webmaster Tools
Google Webmaster Tools (GWT) is a goldmine for website owners and bloggers as lots of data is available in GWT for viewing and taking action. We can submit XML sitemaps to Google and keep track of their status through our Google webmaster tools account. We can select Geographic targeted and display URL through GWT. We can handle various URL parameters, Google Site Links, Crawling issues and Robots.txt file through GWT. We can keep track of lots of important details like top search queries, Links to our website pages, Internal links, subscribers stats, Google plus one metrics, Malware and Crawl Errors, HTML suggestions and website speed details etc through this amazing tool from Google.
5# Google Ad Planner
Google Ad Planner can be used to check the traffic details for ompetitor websites and blogs in our niche. With Google Ad Planner, We can predict about the traffic numbers for a website or blog in the form of unique visits and total number of pages views in a given period of time.
Apart from these 5 SEO Tools, Google offers lots of additional tools we as a website owner and blogger can use as per our requirement like Google Reader, Google Alerts, Google Adwords, Google Adsense, Feedburner, Google Docs, Google Plus and Google Trends etc.