It’s no secret that mobile Apps have become one of the most important and central parts of our everyday lives. At the dawn of the app boom, the catchphrase “There’s an app for that” was used almost jokingly to highlight how all-pervasive apps had become. These days, it has become such a truism that you barely hear the phrase anymore. There really IS an app for pretty much anything that you could possibly think of. From useful tasks such as doing our banking, shopping online, checking the weather, following our favorite sports team, right through to the downright ridiculous, like the app that allows you to pretend to be drinking a beer, watching live tv streaming or one that analyses your kissing technique (don’t ask…). It really is a chall
enge to think of anything that cannot be done without the help of an app. I know exactly what you’re thinking right now and I can assure you, there is most certainly more than one app for that.
While there are always stories of app developers that hit it big on a shoestring, these are very much the exception, rather than the rule. For most of us, creating a successful app requires the same ingredients as any other product: A great idea, some capital, careful planning, capable people, tons of hard work and a sprinkling of luck. Let’s look at some of these in more detail:
1:- Know Your Audience
The road to mobile success is paved with the burned out shells of fabulous concepts that failed due to poor execution. Usually, this is the result of a lack of understanding about what users really want and how they best interact with their app. Getting your research right can ensure that the planning and development phases move in the right direction to position you for success.
2:- Make it pretty
Yes, there is more to life than being really, really, really good-looking, but it certainly doesn’t hurt. Research has shown that in 94% of cases, first impressions of apps were related to the visual design. The same study showed that apps that were not considered visually appealing were quickly rejected. You don’t need to have award winning design, but a clean attractive look and feel can make the difference between being given a chance and the scrap pile.
3:- Secure Capital
Be under no misconceptions: good apps usually cost money to get up and running. It might not be as much as a bricks and mortar store, but costs can easily run into the tens and hundreds of thousands, depending on the functionality and features. Making sure that you have enough funds to see the project through is vital. Speak to any app developer who had to give up for lack of funds and they will tell you how heartbreaking this can be.
4:- Keep Improving
Getting your app up and running is not the end of the game. In today’s fast evolving world, staying relevant is an even greater challenge. In-app user engagement tools such as Appee can keep your finger on the pulse of what your users want and ensure that you are constantly refining your functionality, visuals and service offering to deliver the right solution to the right audience.
5:- Keep it Simple
This really does sound a little obvious, but few things are more important that creating a simple, easy-to-use user experience. Blockbuster apps such as Whatsapp and Uber make it so easy to use their services they become almost irresistible.
Stick by these simple rules, and you will be well and truly on your way to realising the digital dream.