It’s official! Google and Bing really do use social signals to determine search rankings. Confirmed by representatives from Google and Bing, the fact that these search engines use signals from Facebook, Twitter, LinkedIn, etc., only means you now have a larger platform to boost you search rankings.
So how can you make optimum use of your Twitter account to your SEO benefit?
Listed below are 5 effective ways in which you can bring out the best in your Twitter account to increase your search rankings.
1. Step 1 – Open an Account, Step 2 – USE IT
Simply opening an account on Twitter is in no way going to help you. You need to be an active user on Twitter to fire up your search engine rankings.
Here’s how you can ensure that your activity on Twitter is picked up by search engines.
- Strike conversations with followers
- Respond to their queries and feedback
- Talk to people who mention your brand on Twitter
- Interact with your followers on a regular basis
- Post relevant and interesting content from time to time; it is more likely to get retweeted.
2. Use Twitter Tools to Promote Your Website
The easiest ways in which you can promote your website is by tweeting content about it and using the follow and unfollow tools.
You can also use tools like Twtpoll to create and conduct polls or Paywithatweet to get a tweet in exchange for your products. These tools ensure activity from the side of your followers and this naturally generates more tweets mentioning your brand name.
3. Import Contacts from other Social Networking Sites
The number of social networking sites present today makes it really difficult for everybody to keep a track of each and every contact. However, technology always makes everything easier. You can now import your contacts from Google+, Facebook, LinkedIn, etc., with the click of a button and stay connected with these very same contacts on Twitter. This helps you increase your number of followers.
Also, you can use the contacts you have on Twitter and add them to your other social media profiles for more exposure
4. Use Targeted Keywords
When you write content for your website, you obviously keep in mind your target keywords. You can now optimize your tweets by making them keyword friendly. Adding keywords and key phrases to your tweets helps Google understand how relevant your tweets are, translating into higher rankings for your website.
5. Create Quality Content
Creating quality content is the simplest SEO strategy, but it is also the most challenging one. People will not retweet your content if they do not find it relatable and engaging. Creative, engaging, valuable and relevant content is what will make people retweet your content.
Even if it is a small post with 100 words, keep it creative and you will be bestowed with retweets.
With the help of these 5 techniques, you will not only be able to create a favourable exposure for your brand in the eyes of your followers, but it will also help enhance your brand’s image in the eyes of Google.
Author Bio:- This post has been written by Yasir Khan, founder of Quantum SEO Labs. If you wish to further optimize your social network profiles for SEO Quantum SEO labs can help you achieve your SEO goals.