Freelance photography is a rewarding business to be in, but it’s also quite challenging. There are a lot of competitors out there, and you have to be creative when looking for new clients. The key is to keep going strong and highlighting what makes you different from the rest.
It’s a good idea to put strategies in place and set goals for helping you achieve success. This isn’t a business where you can sit around and wait for good happenings to come to you. Be persistent and continue to build your personal brand over time. See ways to ignite your new photography business.
Showcase your Work
Your photos are what truly matter, so make it a point to get them out in the public any way you can. Enter into contests, contact magazines and get involved in local events and exhibits. Also, have a tangible item to hand to your customers in person, such as a brochure. Use an online brochure creator to showcase your business and photography skills; no design skills are necessary. An eye-catching brochure should be a key part of your marketing strategy. Brochures can tell your story and showcase your products and services. Once you’ve completed your design, you can save it, share it anywhere on the web or download it for printing.
Start A Social Media Page
Use social media as another outlet to share your work and get in touch with potential customers. Design and manage your business page the way you choose, so that it stands out from the rest. Use it to distribute examples of your work, gain followers and handle customer orders or inquiries. Post pictures you’ve taken that get people talking and sharing. You also have the opportunity to run targeted ads to your potential clients.
Tell Family & Friends
Spread the word that you started a photography business to everyone you know, including your family and friends. Give them your marketing collateral and ask them to follow you on social media. Come up with a pricing structure for referrals and let them know about any special discounts or promotions you’re running. As the business owner, you have to get comfortable talking you and your company up to anyone and everyone and discussing what makes you unique.
Launch A Website
Put your business in the spotlight by launching an attractive website. Take your time on it, and make sure the pictures are how you want them organized. This is a great marketing tool for photographers because users can scroll through your pages and see if they like your work fairly quickly. Be sure to include contact and pricing information, as well as a blog that covers tips and tricks your audience can use at home.
Be proud that you’ve started your own photography business and are in a place to start marketing your services. You have to be willing to put yourself out there and use multiple channels for sharing your work. These are ways to ignite your new photography business.