Finding new and innovative ways to market your company is a big priority for many small businesses. In order to grow your customer base, you need to keep expanding your reach – while maintaining your original clients. All too often, however, these attempts to publicize your company can end up costing you more than they were worth. To help you squandering your hard-earned profits, we’ve come up with four different ways you can market your company for next to nothing, so you can enjoy more business for less.
Make your money count
For any company that’s just starting out, there are various different areas into which your funds could be directed: tech programs to automate tasks and improve efficiency, legal services to assist with complex questions, or accounting software to help with tax filing, budgeting and payroll. While investing in marketing may seem like an equally sound option, there are in fact many different ways that you can boost your marketing efforts without spending a penny. Save your money for the essentials, and boost your business reputation using tried and tested grassroots methods.
Attending local networking events for businesses within your speciality is a great way to raise the public profile of your business. Making connections with other business owners allows you to both learn from strategies and company models, but also can lead to profitable partnerships. If your line of work is niche or you don’t have the time to travel to events, you can use online services like LinkedIn to broaden your reach to a global network of other small-to-medium sized business owners.
Only those who have been living under a rock for the past ten years would show surprise at this one. Social media is one of the most powerful marketing tools at your disposal: completely free to use, it arguably brings you into contact with more potential customers than any other tool there is. Depending on the nature of your business, you might invest more heavily in one platform over another. Indeed, being selective can be important as it is crucial to invest plenty of time into your online presence if you want it to pay off; better to have one carefully curated social presence than multiple outdated and underused options. Before getting started, take the time to carefully consider your goals and strategy: this article offers a number of insights that might prove useful.
Print Media and Offline Channels
Getting a local magazine or paper to print a feature on your business is a great way of raising your profile within the local community. Alternatively, purchase a small ad space in one of these publications to promote your company or even offer your office space to be used by a local team or organisation in exchange for some publicity. A further option is to simply opt to do it yourself, and use one of the many inexpensive printing companies to create your own marketing materials. For instance, print24’s leaflet printing service can provide you with tailored pamphlets that can be delivered to your door at short notice.
Offers, Discounts, and Promotions
Grabbing people’s attention is not enough when it comes to marketing – you need to maintain their interest. A great way to do this is by introducing loyalty schemes. Whether it’s a special offer on a certain line of products, a flash sale, or discounts for bulk buyers, offering some kind of promotional scheme will better encourage your customers to return. Loyalty schemes work very well for this too: offering an incentive for people to stay loyal to your brand not only fosters a relationship between a business and its patrons, but ensures that both parties benefit from it in the long-term.