Everyone on the internet is involved in the process of inventing new and exciting ways to present their content in a more attractive manner so that it goes viral. It is shocking to hear that in one day, we create 1.5 billion pieces of content, 1.6 million blog posts, 140 million tweets and 2 million videos. When we talk about content marketing, infographics plays a vital role.
You might have heard a lot of buzz about infographics and this word is so popular among SEO and internet marketers. But what actually an infographic is? An infographic is nothing but an image containing visual representations of statistics, demographics, historical time lines and factoids about a certain topic. And you know something, since just prior to the start of 2010 to the beginning of 2012, infographic search volumes have been increased by over 800% in just 2 years. What is it about these eye-catching infographics that make them such compelling pieces of content? Below are the top four reasons on why infographic adoption for content marketing grows rapidly.
Attractive and Compelling
Generally, human beings are highly visual and 90% of the information that comes to their brain is visual. Hence people love to read information that contains limited content with facts, figures and statistics. That’s why infographics are known as an effective content marketing strategy as it presents the most complicated data in a simple way. And when people find your content interesting and valuable, there is great potential for your content to go viral
Social Media Marketing
An attention grabbing infographic can be used as a powerful marketing tool to attract more clients for your business. As you share your infographic on blogs and other social networking sites such as Facebook, Twitter, Pinterest, etc, there are more chances for your content to go viral thereby attracting a steady stream of targeted traffic to your website? You can very well promote your infographic by creating blog posts on social media channels, submitting press releases, scheduling tweets, submitting to directories, email promotion and much more.
Benefits Search Engine Optimization
As your infographic goes viral, more and more people will link back to your website and the search engines will rank you higher and higher. The higher is your ranking on Google’s page rank algorithm, the more people will pay attention to your business. People will be ready to read whatever you offer and will also share your content with others
Creates Brand Awareness
Creating an infographic that is embedded with your company brand and logo is an effective way for creating greater awareness about your company and your products and services. Thus infographic is an excellent way to heighten your company’s brand awareness and makes your customers to trust your company over other companies who offer similar products and services.
So these are the four reasons to consider infographics as a part of content marketing strategy. Online success is all about interaction and sharing and the more you work on creating attractive and interesting infographics, the more successful you will be. So what are you waiting for?
Author Bio:- Alfred Winston writes for Dot Com Infoway, a multinational IT company recently started delivering Infographic Design service to businesses.