Google provides small businesses with huge opportunities to advertise online with their AdWords program. This program allows small businesses to display their adverts on blogs, website and other Google publishers. If it’s strategized properly, businesses can realize a lot of traffic, get better conversations, make sales on their websites and so forth. However, getting an optimal AdWords experience is not easy. Many small businesses strauggle and sometimes lose out with their campaigns because they use the wrong strategies. This article gives you easy to use AdWords tips as a small business owner who is interested in improving his/her online business results.
Track conversions against costs
AdWord programs cost money. This is because Google has an obligation to its wide publishing network. Entirely depending on click through rates for your ads is misguided. In fact its myopic considering there are different rules that play out in the game. You need to have a suitable tracking strategy so that your results can be measured against costs. Depending on what you are selling, monitor the conversions for the campaigns. Start with the pages, keywords and the resultant sales revenues. If they don’t make sense or are profitable, you might have to reconsider or realign your keywords and strategy.
Focus keyword strategy on transactional keywords
AdWords depends on the keywords you use. Some keywords can draw traffic. However, not all keywords will bring the desired visitor who can purchase. In this regard, it’s advisable you go slowly on the general keywords. Most general keywords have a vagueness that will bring traffic, but zero conversions. Instead, focus your attention on keywords which have a good potential to bring buyers to your website. The more capable you are developing converting keywords, the more effective, profitable and worthwhile your campaign will become.
Create Ads that sell
When it comes to AdWords, sales should be your intended reason or purpose. You need to create ads which are capable of selling. This means that from the copy you use on the ads, the images you use to set the ads, up. Sales language should be prominent.
Make sure that the ad targets an audience you want to reach. For instance, if you want to reach a wider audience, its best to try banners which have copy that sells you. In practice, this not only attracts higher click throughs, but it also promotes your conversions because surfers have a rough idea on what you want them to do.
Create a custom landing page
For the campaign to work effectively, in the ideal world you would have to create a customized landing page for it. However, a normal website can be customized to suit this need. Ensure that not all your visitors get to your website through your home page. Instead, focus on getting them on websites where keywords match perfect. This point should especially be used on the ads group.
Overall, AdWord campaigns are great for a small business, especially if ecommerce success is your niche. It can help supplement SEO. If you follow the above tips, you will find that creating working AdWord campaigns is simple.