Email marketing is nothing new– it’s been around for decades. For many companies, email marketing is still the bread and butter of their marketing strategy, and with good reason. As they say, “If it isn’t broken, don’t fix it.” But even though your email marketing campaign may be doing just fine, there are always ways that you can improve. Do you want to reach more people and see higher open and response rates? Then this is the article for you!
Today we’re going over 3 easy things you can do to refresh your email marketing campaign to see better results. We’ll be discussing:
- Using Excel and Gmass mail merge software to boost productivity
- Revisiting your copy to make sure it’s still effective
- Being choosy about the images in your emails
1. Boost productivity with Excel and mail merge powered by Gmass
Excel is a powerful tool for anybody working in marketing– its spreadsheets are robust enough to help you organize complex data, but it’s also user-friendly enough to use with lighter weight projects as well. Many marketing specialists use Excel sheets to organize key information about clients, such as:
- First and last names
- Company names
- Email addresses
- Client Industry
- And more
But did you know that you can take advantage of the data in your spreadsheet to send out quick and easy mail merge campaigns with online tools like the Gmass extension for Google Chrome?
You can! And the process is simple and painless, to boot. Simply upload your excel sheet for the mail merge campaign to Google sheets, download the Gmass Google Chrome extension, and use the Gmass extension to create a mail merge campaign.
Gmass uses the Gmail platform you already know and love, which makes designing and sending beautiful mail merge emails easier than ever before. This simple but powerful email marketing tool is essential for anyone who is ready to take their email marketing campaigns to the next level.
2. Make sure you keep your copy clean and captivating.
Do you know the secret to a successful email marketing campaign? When you think about it, it’s really very simple. If you want your emails to really hit home with your recipients, you need to make sure your copy is on its A game from start to finish. That means you should periodically take the time to reevaluate you:
- Subject line
- Message body
- Calls to action
Getting the subject line right is the single best thing you can do to boost your open rates. Your subject line should be relatively short– if it gets too long, your carefully crafted copy will get cut off by length limits. It should also draw your recipient in by being personal, interesting, or asking a question.
In the copy of the body of the message itself, you have a little bit more flexibility, but the same basic rules still apply. You don’t have too much time to capture your recipient’s attention, so make sure you edit, edit, edit the copy of your email until you have something that is clean, clear, and concise.
Finally, your call to action is the part of the message that should drive your recipient to do what they want to do. Make sure your links and buttons are clear from a visual design perspective and also from a copy perspective– spell it out for them! You’d be surprised how effective a simple “Click here to _______” can be.
3. Be selective when deciding what pictures you want to include.
Getting recipients to open your email is only half the battle– inside, your message should also look beautiful and be easy for your recipient to read. Images are a great way to make your emails more attractive, but only if you do it correctly.
Here are our top tips for choosing images that boost the effectiveness of your email marketing messages:
- Keep the color scheme consistent throughout the message
- Generally make sure your images look like they belong together– they shouldn’t clash
- Choose high resolution photos
- Use photographs with people in them– it helps get your recipients invested in your message