Pay-per-click advertising is a great way to drive traffic to your blog and to increase conversions for your own product sales or for affiliate products. While Google has long been the reigning champ for PPC and search, Bing is quickly taking over a part of that market and becoming a contender.
If you are trying to grow your blog or increase your sales, here are 3 reasons you might consider running a PPC campaign through Bing instead of Google:
With a smaller market share for search, Bing also charges far less for advertising. If you are just starting out, you can get more clicks for your budget on Bing than you would on Google. When you’re paying less for each click that you get, you get a higher return on your investment.
While you may get fewer clicks overall than you would with Google, your profit from sales will be greater since you are not spending as much to get those clicks.
Google allows you to target your ads by country and language, but there aren’t options for focusing more on the types of users you want to see your ad. Bing allows you to target your ads by age and gender, helping you to make a stronger impact by focusing only on those customers who are likely to convert.
With additional targeting options for Bing ads, you can be sure that your money goes further by helping you to spend less in order to get more sales.
Google has a long list of sites that it will not allow you to advertise through its search engine or content network. You may not even know that your site is on the blacklist until you try to advertise it and get a notice that your ads are not allowed. However, you won’t just get a notice to take down the ads – you’ll risk losing your account unless you change the site entirely.
Unfortunately, many sites that are created just for affiliate marketing are likely to be against Google’s rules for allowable sites. Bing does not have as many restrictions for sites that can be advertised on its network, allowing you to promote your site without fear of repercussion.
A quality PPC campaign can help you drive the traffic you need to grow your site and increase your sales. However, if you don’t have the budget for Google, or you just want the freedom to promote a variety of sites, then Bing could bring you the results you need.
Have you advertised on Bing? Tell us about your results in the comments!
Author Bio:- Sarah Rexman is the main researcher and writer for bedbugs.org. Her most recent accomplishment includes graduating from Florida State, with a degree in environmental science. Her current focus for the site involves researching bedbug sites.