The fact that the Internet has such a wide global reach is a major positive if you make it work to your advantage. After all, it means you have a huge shop window from which to sell your product or service. If you want to make the most of the opportunity, you have to ensure that you stand out from all the other options out there. This means that your online content needs to be well thought out and put together.
There are some areas that you should consider, if you want to stand out from the crowd. Here are some tips about what you can do to help make this happen.
Use your own images
Yes, there are plenty of places where you can find images online. If you want to ensure that you are not in breach of copyright you can use a free source such as Wikimedia Commons or Flickr. It’s worth noting that even free sources do not always permit use of images for commercial purposes. Another option is to source stock images and pay for them.
There are two problems with stock images; they keep costing you money on an ongoing basis, and they look like stock images. This means that they are not an accurate reflection of your business; visitors to your website will value more honest images.
If you invest in a library of your own images upfront, you can use them on an ongoing basis. This can end up saving you money. It also means that people who visit your website feel more connected with your business or organisation.
Create flipbook brochures from your content
Have you got a bunch of blurb examples captured in PDF format? These are the words that help to sell your products, so you need to convert them into an attractive and engaging format.
One of the best ways to so this is to upload your PDFs to flipbook conversion software. You can turn those blurbs into a glossy magazine or brochure where they can support images of your products. The really good news is that this is easy to do. Once you have uploaded the document, you just click and the conversion is completed. Then you just need to select any additional features you may want to choose to enhance the final product.
Use video to get your message across
If your business is hosting an event, why not capture it on video and share it on your website and across social media. It’s an excellent way of enlarging the audience. You may also want to think about creating instructional videos or customer experience story videos. People read a lot of content online and often they find watching a video a less intense experience. It’s also worth remembering that people watch video content on mobile devices as a matter of course; why not let them see yours?
All of these tips can help your content stand out online. This means that you are likely to engage more people and secure more leads and sales.