Although gags and gaffs provide ample fodder for a wide range of coffee table conversations, lengthy commutes or first dates, the mysterious “it” factor that transforms simple video productions into viral sensations is one of the most elusive and valuable resources available on the internet today.
Unfortunately, would-be viral hitmakers often meet with extensive frustration or rejection when they take their first steps into commercial media. For whatever reason, certain film projects, no matter how hilarious or well-produced, experience a lethal failure to launch. So what is it then, that allows some videos to spread like wildfire, while others fail to make an impression? We’ve compiled a list of battle-tested techniques that you can use to prepare your video for the vast, unpredictable jungle that is the internet.
[Image Credit: ShuttorStock.com]
Strategy #1 : Make It Timely
In many situations, viral videos function exactly like journalism pieces; the more timely the content, the more exposure received. When planning your future web sensation, you may wish to create a fresh, relevant theme for your content. Not only will viewers find themselves relating more easily to your material, they’ll be more eager to share material that they can use to spark discussion with their friends and family.
Strategy #2 : Make It Accessible
Unfortunately, certain types of humor, satire or narrative just won’t click with the general public. It’s important to keep in mind what “viral” truly means. If you’re planning on harvesting millions of views, your material will need to catch the eye of individuals from all walks of life with a kaleidoscopic array of experiences. Find the perfect balance between sophistication and accessibility; it will pay off in the long run.
Strategy #3 : Make It Funny…Really Funny
Jokes that have been heard before, no matter how funny, just won’t cut it. If you’re planning on going viral using humor, make sure that you are truly raising the bar. If not, don’t expect real success.
Strategy #4 : Make It Unique
If your strategy doesn’t involve side-splitting laughs, then you’re most likely opting for the “unseen and unheard” method of viral video production. People always enjoy seeing something “new,” be it an entertaining arts and crafts project or interesting feat of ingenuity. If you think you’ve created something the world wants to see, just go for it!
Strategy #5 : Make It Short
You’re going to need a solid understanding of your market before launching into viral video production. As a significant portion of video traffic is generated by mobile users, your production should be short and gripping, just long enough to deliver a punchline, but short enough to play out between subway stops or work commutes.
Strategy #6 : Make It “Human”
It’s not uncommon to see videos “go viral” which portray the daily human experience in an entirely new light. If you have an entertaining work encounter, social blunder or family conversation on video, this has potential to develop a following.
Strategy #7 : Make It Stylish
Your cell phone video may be funny, but it won’t gain any attention if it lacks polish. Always ensure that your video looks at least slightly professional before uploading it online.
Strategy #8 : Pace It Well
Whatever your content is, it needs to grab your audiences’ attention. You can help ensure this by cutting all unnecessary fluff from your content. Pace your video well, and you can guarantee that your viewers won’t get bored.
Strategy #9 : Make It Unavoidable
Quite a bit happens before a video explodes on the international scene, and a lot of that is a “by-hand” approach to media promotion. Post your video on as many social networks and forums as you can. This may help your video develop self-sustaining visibility over time
Strategy #10 : Make It One Of Many
Think of your viral videos like music albums. Although your first video may not top the charts, it will help develop your fanbase, ensuring increased opportunities for instant recognition when your second video is released. Viral video professionals are committed to their profession for the long haul. If you’re only looking for a quick entry into wealth, the chances are good that you won’t find it.
Strategy #11 : Make It Your Best, Every Time
Don’t ever compromise on the quality of your videos. A lack of attention to the “make or break” details of your film can ruin your reputation as a filmmaker. In a business that relies heavily on word of mouth advertising, this could be disastrous.
With hard work and persistence comes success! If you’re truly dedicated to producing a hit viral video, get started! You never know what might happen!
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