Almost every website I work on employs Google Analytics to track user behavior, and I use Google Analytics on my own websites. It’s an outstanding program, particularly since its non-enterprises edition is feature-packed and free; however, there are reasons any webmaster might consider using alternatives to Google Analytics. Here are 10 alternatives to Google Analytics you can try on your website today.
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Click has both free and paid versions (the free version is available to sites with up to 3,000 daily page views), and features a built-in URL shortener, real-time visitor stats and uptime monitoring.
Chartbeat features one of the most user-intuitive data interfaces. At a glance, you can tell how your site is performing today and compare it to how it was performing the prior week. You can also see what content is getting the most attention and where the traffic is coming from. Google Analytics can do many of these things, but Chartbeat presents the most relevant information upfront.
3# W3 Counter
W3 Counter has many of the same features of Google Analytics, and it’s free. The LiveView tab is good for analyzing real-time data.
Woopra is a unique analytics tool that focuses on customer tracking versus page view tracking. The platform allows you to funnel data into actionable insight. With Woopra, you’ll not only know what your customers are doing on your website, you’ll know what you need to do to keep them happy. It’s free for up to 30,000 page views per month.
Like Chartbeat, GoSquared features an incredibly intuitive user interface that showcases the most pertinent information first. Know how many people are on your site right now, compare that to your timeline, and see what pages are the most popular. Another cool feature is live Twitter search. Pricing starts at $24/month for 500,000 page views.
Mixpanel takes the guesswork out of analytics by allowing you to instantly figure out sales funnels that work. For example, with Mixpanel you can quickly find the answers to questions such as “How many visitors that arrive from a banner ad search for and book a room in Costa Rica?” Valuable insight, indeed, and starting at free.
Unlike many analytics platforms, Mint is a self-hosted solution. You purchase a single site license for $30. Like Mixpanel, Mint helps you gather advanced intelligence on your website visitors and features a simple, easily understood interface.
If you operate multiple websites, Gauges might be the best analytics tracking platform for you. Starting at $6 per month, Gauges lets you see data from all your websites at a glance, without bogging you down with useless statistics. It’s perfect for small businesses that operate multiple websites yet don’t have the budget for a dedicated analyst.
Real-time data and billed as having one of the most advanced heat maps in the business. One of Reinvigorate’s coolest features is desktop notifications via Snoop.
If you’re an open source junkie, or if you simply want to keep your data to yourself, you can install Open Web Analytics on your server. OWA’s interface is quite similar to Google Analytics, so you won’t be lost trying to analyze your website traffic data. Best of all, it’s free.