Twitter is now at the forefront of social media marketing. What used to be a secondary choice for sharing information is now a must-have for businesses, organizations and individuals that want to gain a professional and successful online presence.
Twitter is helpful in promoting your services, products or blog; and if used correctly, it can bring a significant amount of traffic to your site.
Tweeting can help you achieve the following goals for your business:
- Brand promotion
- Expanding your network
- Establishing a relationship with customers and potential customers
- Increasing sales through online marketing
- Addition of an extra venue for customer service
- Increasing traffic to your website or blog
Once you decide to set up a Twitter account, there is a base of Twitter Protocol that you should follow:
Here are some tips to starting and maintaining a credible, well-liked Twitter persona:
- Choose your Twitter account name wisely. It’s best to use your own name or your company name.
- Pick an image that portrays you as a real person or a credible business (with a portrait or logo as your profile): Twitter users like to interact with someone that they know is a real person and not a bot.
- Make a connection when you introduce yourself or your business: Include links to your site or blog, and add a couple of lines about your personality or business style.
There is a sort of “Twitter Etiquette” involved with getting and keeping followers, here are some pointers:
- Follow your followers: It’s only good manners. Just make sure to check their page first to ensure they are credible Twitter users themselves.
- Thank people that follow you with a DM or a tweet. You can use one or two tweets a day to thank all of your followers from that day. Be sure to tag them with an @ and their account name.
- Get follows by putting out good content, working hard and being patient. Don’t beg others to follow you; it won’t make for the best Twitter success.
Tweets and ReTweets
Think before you tweet. Your target audience and personal or professional mission should always be in the back of your mind when you go to Tweet or ReTweet, here are some tips:
- Don’t Tweet too much or too little. You won’t gain followers if you don’t Tweet enough, and you’ll lose followers if your excessive Tweeting borders on annoying.
- Avoid TMI. Keep your Tweets simple and engaging.
- Include a link to a site, blog or picture rather than just naked text. It’s more interesting and productive.
- Don’t Tweet the same thing over and over, especially if you are promoting your company, this will be borderline spam.
- ReTweet! This is crucial to Twitter etiquette. People love when their Tweets are RT, and they will often return the favor or end up following you. ReTweet if you find something interesting or if it relates to your business model or Twitter personality.
- Make sure to give credit if you copy and paste in order to RT, or just hit the RT button directly from the post you’re sharing.
One More Tip for Twitter Success
Lastly, make sure to join in on hashtag # conversations on occasion to gain exposure: When you Tweet and include a hashtag like, #PresidentsDay, for example, your tweet is entered into a conversation feed with hundreds or thousands of others Tweeting about a topic like President’s Day.
Any topic feed that you decide to hashtag # should be relevant to your personal or professional mission, as you will likely gain new followers by doing so.
Author Bio:- Boney Pandya is a Marketing Manager at WebNet Hosting, a company providing is a fully managed Cloud VPS and Dedicated Servers since 2002. Boney has a MBA in Marketing from Drexel university and a passion for online marketing.