If you haven’t heard of Pinterest you’re living in a black hole. It’s one of the fastest growing, easy-to-use social networking sites. It appeals to women in the 17 to 35 age range, and the average household income is $100,000+. They range from single mothers to career-oriented women, and they’re all looking to buy something.
With a steady stream of traffic coming to your blog from Pinterest, you’re guaranteed to make money. You would have to try to stop making money for this to happen.
But This is an Article About Using Pinterest to Market to Any Niche
Pinterest’s user-base is largely women. Nearly 70% of all users are women. There’s a minority group of guys, though, that weigh in at 30%. All of them are tech savvy, and all of them have varying interests.
Marketing effectively on Pinterest requires three steps:
- Persona Simulations
- Market Research
- Cute graphics based on steps one and two
That’s it. Really!
This sounds very high-tech and fancy, but it’s actually rather simple. Start by following Pinterest users that seem to be interested in the types of content that you want to market. After you’re following ten or twenty, start investigating the source of their pins. You’ll typically find three or four primary accounts that are sourcing the majority of the shared content.
Study the way that they present their content through Pinterest. Typically, graphics with overlaid text that describes the content will do the trick. Study your market so you know what will work for yours, though.
Next, actually look into the content shared by the primary accounts identified in the previous step. This will allow you to determine exactly what your target market wants to be exposed to. Don’t copy what they’ve already pinned. Just use it as inspiration for new content.
Take your time creating this content. The better it is, the more likely you are to have it pinned and repined. Most Pinterest users are also on Facebook, so you may even find yourself with some viral traffic there. Google+ and Twitter are additional bonuses.
Cute Graphics Based on One and Two
Okay, here’s the thing you need to understand. Pinterest is a virtual pin-board. This means that people are constantly adding visual things to their lists. If there’s no eye-catching, interesting picture, your pin won’t stand out from the rest.
It’s about the signal to noise ratio. Take a close look at the pictures used in the most popular pins. Analyze them. Find out what makes them different. Don’t copy them, though.
Take what you learn and implement it in your own advertisements in unique ways. Perhaps you noticed a popular technique for overlaying text. Don’t just copy it. Instead, do something similar with different colors and fonts.
Always add your logo to the image, but try not to make it too large and obnoxious. This helps to establish trust through brand recognition. After someone has been exposed to your brand seven times or more, they become increasingly likely to buy.
Monetizing Pinterest Traffic
You need to capture the traffic that’s coming to your site. If a visitor comes and goes without providing their information, then it was an absolutely wasted opportunity. Do everything you can to encourage your visitors to interact with your company.
Have a live chat feature so they can speak to live representatives. Have a mailing list where they can sign up to get new and valuable information. Have a phone number for them to call and speak to a representative.
You have to capture that traffic. Otherwise, it’s just wasted bandwidth.
Author Bio:- Kevin Gao is the founder and CEO of livechat.comm100.com, a leading provider of live chat software for business. As a software developer as well as a small business expert, he’s always ambitious to revolutionize the way of online customer service and communication. Find Kevin on Google+ to find out more about him.