It is no secret that content marketing is one of the hot buzzwords going into 2013. As SEO has shifted and social media has grown, online marketers have begun to see the value of high quality content product on a regular basis.
While consistent content publication is beneficial for a number of reasons, the real upside has to do with branding. A strong online brand is the difference between consistency and customer loyalty, and those always looking for the next shiny object.
Here are three ways to use content marketing to build a brand that will be rewarded with the traffic and profit your efforts deserve.
1# Find Ways To Be Everywhere
When the internet started, websites were hard to build, and getting exposure was difficult. Just making a link was a time consuming task. Today, websites are quick to build, links are simple to make, and there is opportunity for exposure everywhere.
Not every marketing will benefit from all of the available channels, but many of them will. To build a brand, look for ways to participate in social media, on video sites, Q&A sites, podcasting, digital publishing channels e-books for e-readers… and don’t forget to put amazing content on your own blog.
The best way to build a brand is to get it in front of as many people as possible.
2# Make Your Efforts About Everyone But Yourself
When you make a new post, podcast or video, get the focus on your audience. Don’t use content marketing as a poorly disguised sales letter. Take the time to answer questions, engage in the comments of your blog, and reply to social media activity.
When you consistently give value to others and ask little to nothing in return, the few requests you do make will be so much more effective. Give people a reason to buy from you by giving almost everything away.
Even better, when you conduct business in this manner, your brand identity will be associated with this giving attitude. When you give people a reason to trust and appreciate you, your brand will be linked to this impression. There is no downside to this.
3 Perfect Your Outreach Techniques
You can build a big audience just by being everywhere, and that will eventually build your brand as well. The problem is that it can take a long time. To shortcut the process a little, find those with the most influence in your market, and find out how to reach them.
The best and easiest way to earn traffic and exposure is to get other people to send traffic your way. Effective outreach accomplishes this task nicely.
If a high level blogger mentions your name and your brand, you benefit greatly. The first interaction that hundreds or thousands of people have with you is going to be centered around your brand. Taking the time to find the top twenty, or more, influential people in your niche is a somewhat boring task, but can pay off in a massive way once you reach them.
When it comes to building a brand, it is easier today than ever before. By offering consistent value through content marketing, your brand will practically build itself. It simply takes planning, hard work, and the will to give value at every possible opportunity.
Author Bio:- Yim Virak is an internet marketer. He provides online promotional tips and show people how to get the best web hosting deals on his blog.