As we already heard numerous times from many successful guest bloggers out there, one of the most powerful techniques to lift up the ranking of website or blog post on Google is by guest blogging for backlinks. As a matter of fact, guest blogging has become the best way to get our blog ranked higher on Google for the exact keyword phrase that we’re trying to target on our blog post. Okay, that may seem too complicated to absorb.
In the simple words, suppose you perform the keyword researching process on Google Adwords Keyword Tool and find one good keyword phrase, say, “18th birthday gift ideas”. You then employ that exact keyword phrase in the title of your blog post, in the meta description, in the permalink, in the first paragraph and several times in the whole body content of that blog post.
After that, you write a guest post about some interesting topic that is currently trending in your community and submit it to one popular blog that has good amount of daily traffic and good authority in your niche. Not to mention, in the author bio of your guest post, you don’t forget to leave the backlink of your blog by using the exact keyword phrase “18th birthday gift ideas” as the anchor link that points directly to your blog post about “18th birthday gift ideas”.
Turns out, your guest post gets published on that blog. Readers who love reading your guest post then would like to know more about you, the author of that guest post. So they visit your blog through the backlink in your guest post. Their visits through that backlink automatically create a huge impact directly to the ranking of your blog post on Google for the exact keyword phrase “18th birthday gift ideas”.
If your blog post finally manages to lead on that exact keyword phrase against competition, there is a big chance that most people who type “18th birthday gift ideas” on Google, will find your blog post on the front page of search result.
But you may ask yourself, “Okay then, I’m gonna do the keyword researching process. But I’m only a newbie and I don’t know exactly how to use Google Adwords Keyword Tool, let alone to find the best keywords for my blog. So, what should I do then?.”
Well, if you’re still scratching your head and have got no clue whatsoever about the process of researching keywords, below are 8 elements of great and profitable keywords that might be helpful for you in determining the right keywords for your blog or blog posts using Google Adwords Keyword Tool. Hopefully this can also be the guidance every time you want to research some potential keywords for your web project in the future.
1# Good amount of global monthly searches
Obviously, it’s really ineffective to use keyword that is not being searched at all by people on Google or other search engines. You will never receive targeted organic traffic from Google. It’s also really worthless to use the keyword phrase that has a really low search volume per month. The organic traffic you’ll gain on your blog will never be that substantial.
Therefore, the first and most important thing to consider when searching for keywords on Google Adwords Keyword Tool is to find the keyword phrases that currently have at least around 1.000 of global monthly searches or more.
One thing you must always remember is that you shouldn’t be tempted to pick up the keyword phrase that has a huge monthly search volume (around 100.000-1.000.000 searches) because popular keyword like that usually has high competition. And you don’t want to enter yourself in that crowded competition because it will be very difficult for you to get your blog or blog post ranked higher on Google.
2# Low competition
The keyword phrase with a good search volume per month will mean nothing if it has high competition. You will find a lot of troubles because there will be so many people out there that are also aiming for the same exact keyword phrase, just like you. Therefore, after getting the keyword phrase with moderate monthly searches, your next job is to observe its competition.
To do this, you can search your chosen keyword phrase directly on Google. You will see how many people out there in the world have already used that exact keyword phrase on their sites/blog posts. It’s best to get the keyword phrase that has around 1.000.000 of search results, but less is much even better.
3# Long term future
After knowing that the keyword that you choose has good global search volume per month and low competition, then the next thing you need to figure out is the long term future of that keyword. In the simple words, your chosen keyword phrase must have a stabile and consistent search volume in the next few months or even years to come. Google Trends could help you with that.
On Google Trend, once you search for a particular keyword phrase, it will show you the search volume of that keyword from time to time in the form of graph. This process can be really good to perform for product name keyword phrase (e.g., Macbook Pro review, Apple iPad mini specs, etc) because this type of keyword really needs to be observed with the real data, not just your personal assumptions.
4# Long tailed keyword phrase
Many webmasters and bloggers agree that one of the most powerful techniques in gaining Google’s organic traffic is by using long tailed keywords. Long tailed keyword is the keyword phrase that has more than 3 words. For example, instead of choosing “gadgets for business”, you pick “best gadgets for business” or “best gadgets for internet business” as the keyword phrase for your blog or blog post.
Usually, this type of keyword has moderate global monthly searches but low competition on Google because it’s so targeted on the specific topic. Having known that, your blog post has much bigger chance to rank higher on Google.
5# Good quality product name keywords
Popular product name keyword phrase (e.g., Apple iPad review, Macbook Pro specs, etc) obviously can be great to choose for review or spec-type post because most people usually want to search this type of content on internet when planning to buy products. However, this type of keyword usually has crowded competition and it will be really difficult for you to rank higher on search engines.
Therefore, it’s best to research the product name keywords that are good quality products but not really famous around the market. For example, instead of reviewing iPad, you can write about Google or Samsung tablets, they are still good quality products though.
6# High Paying Keywords on Google Adsense
Having a huge daily traffic doesn’t necessarily mean that your Adsense earning will be automatically big. There are a number of factors that have huge impacts to how much you will earn on Adsense. Approximate CPC (i.e., cost per click) is one of them.
Approximate CPC is the rate that shows you how much you will earn every time visitor clicks the ad on your blog/website. If you pick the keywords with low CPC, it’s really difficult for you to score big on Adsense even though the keywords you choose have huge traffic and low competition.
Therefore, it’s really important to be sure that besides having good search volume and low competition, the keywords must also have higher CPC rate. Although the CPC rate presented on Google Keyword Tool is not the actual cost you will earn for each click, but at least, you can make some estimations about how much you’ll be paid for every clicked ad.
7# Good amount of related ads available on Adsense
After knowing how much you’re gonna be paid by Google Adsense for every clicked ad, it’s also really crucial to know about how many advertisers that are available on your chosen keyword phrase that will show up on your Adsense ad units.
In the simple words, let’s say, you decide to use “18th birthday gift ideas” as the keyword phrase for your blog post. It has good search volume per month, low competition, long term future and it has a really higher CPC rate.
However, turns out, when you use that keyword phrase on blog post, the visitors who jump from search engine to your article are not interested to click Google Adsense ads on your blog because there are no related ads that match with the exact keyword phrase they’re typing on Google in the first place.
Visitors that don’t click ads on your blog means you will not earn anything from Google Adsense even though you manage to land hundreds of visitors per day on that page. Therefore, it’s best to pick the niche that can be profitable for Google Adsense (e.g., gadget, technology, travel, finance, etc).
8# Can help people solve their problems
Besides knowing about its potential traffic and revenue, not to mention, its competition, your chosen keyword phrase must also be a really important topic that many people search on Google to help solve their personal problems. This has something to do with creating product, information product (e-Book) or even service to your readers.
Usually, the type of keyword phrase that could really hook people into buying your information product is the one that has something to do with disease, health or personal problems (e.g., weight gain/loss solution, hair fall problem, etc).
There are also some other topics that might sell great as information product, like educational-type solution, making money online course, blog traffic solution or other similar type of information. The key is to find the keyword phrase that has good amount of global monthly searches and low competition.
And if you could create an amazing top-notch information product on your blog, people will be willing to sign up in your email list or even pay at any price you set on your information product. So it’s a win-win solution. You gain email subscribers and readers get the best solution from your information product or your service.
So yeah, those are 8 elements of great and profitable keywords that might help you find the potential keywords for your web project. By choosing the right keywords that have all of those elements above, you’ll have much better chance to gain steady organic traffic, revenues and email subscribers, while readers get good contents, good recommendations, ads alternatives and solutions that can help them solve their problems.
Author Bio:- Tim Andrew is a blogger and tech enthusiast. He loves to write phone-related stuff on his blog, which also provides tips about Cellular Phone Plans Comparison.