Managing one’s online reputation is not only smart, but essential in today’s world. Businesses or individuals who adhere to unethical SEO practices seriously risk undermining their own online reputations and subsequent search engine optimization.
Here, we’ll cite five reasons why this is the case, and why it’s worthwhile to remain patient in your quest for search engine optimization. It takes time but is worth the wait.
Search engines are growing savvier by the day
The Googles and Bings of the world are getting savvy when it comes to identifying when websites employ unethical strategies like cloaking, duplicating content, and hiding content. If they find that your SEO practices are unethical, there can be pretty drastic SEO consequences for your business or personal profile.
Inconsistent links on your site look…inconsistent
Pointing to a site that is irrelevant to your own merely so that they will link back to you (often referred to as link exchange) is easily identified by search engines, and you will often be negatively impacted by this from an SEO standpoint. These are considered low quality links, and search engines index based on relevance and quality of links to and from a site. Obviously such links can also seem very inconsistent and strange to your audience, shaping your audience’s opinion of you and ultimately impacting your reputation on multiple fronts.
Make sure you have quality links pointing to and from your site for improved SEO.
Meager SEO could hurt recruitment and sales
While it holds true that most employers actually search for information online about a candidate before meeting them these days, most candidates are also searching for information about prospective employers. If your business has conducted unethical SEO practices and thus appears lower in search engine rankings, this does not allow you to put your best foot forward to prospective employees or customers.
Future investors might be turned off
The same goes for investors as it does for potential employees and customers. If you are trying to grow your business with unethical SEO practices and your SEO is thus impacted, a future investor is going to wonder why you can’t manage even the most basic of marketing capabilities. They will be quite unimpressed and likely turned off if you have to explain that your unethical practices resulted in negative SEO consequences.
Don’t risk turning off future investors with your bad SEO practices.
Duplicating content on your website for SEO makes for a bad customer experience
No one likes to read and reread content on a website–how boring. Especially if it’s obvious that the content on a website is duplicated merely for the purpose of search engine optimization. It’s transparent not only to your readers, but also to search engines, who continue to get better and better at finding duplicate copy and dinging websites that use it for the purpose of SEO.
So make sure that your practices remain ethical, and more than anything, be patient. Search engine optimization takes time to propagate. The short-term pain of poor SEO as a new company will yield long-term gains if you go about it the proper way and adhere to honest practices.
If in fact your online reputation has been impacted by previously unethical practices, you can look into services to help you monitor and manage your online reputation, and help to improve it from its current state of SEO.