You only get one chance to make a first impression. That saying applies to so many things in life, from job interviews to meeting a potential girlfriend/boyfriend – to blogging.
In a digital world filled with millions of blogs, the content of your own blog is very likely to get lost in the sea. In order to make your posts stand out, capture your target audience’s attention, and make a great first impression, you are going to have to employ some tactics – one of them being a killer title. A title sums up your blog post in a few words, and the catchier and more attention-grabbing it is, the more likely it will stand out against the tons of other blog posts out there.
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Catch some eyes with these headline formulas.
For many bloggers, writing the blog post is easy; it’s coming up with a killer title that is the hard part. If you are a blogger who wants to increase your readership, consider these headline formulas the next time you submit a post:
Top (#) Ways to (whatever the post is about)
People are automatically drawn to the word “top.” It translates to “best,” and who doesn’t want the best? So, whether you’re writing about vacation destinations, recipes for picky eaters, or ways to kick back and relax, throw in a “top” followed by a number and create a list of the “top” ways/things/ideas, etc.
For example, “Top 10 Belly Fat-Busting Tips” is bound to grab more attention than “Ways to Burn Belly Fat.”
The Secret of (fill in the blank)
People will feel like they are getting insider knowledge when they see a blog post with a headline that starts with “the secret.” Follow this headline starter with a bit of information that relates to your post; for example, “The Secret of Work-at-Home Success” or “The Secret to Lasting Youth.”
Get Rid of (fill in the blank) Once and for All
This headline formula works because it implies that it will fix a problem someone has been struggling with. This type of formula works for posts that are about topics related to trying trials and tribulations: “Get Rid of Those Under-Eye Circles Once and for All,” for example.
(Achieve something) Like (well-known example)
Everyone wants to be the best at something, and with a headline like this, you are implying that readers will learn how to be the best at something by reading your post. If your blog is about event planning, a title like “Plan a Party Like Martha Stewart” is bound to pull in readers.
What Everyone Needs to Know About (fill in the blank)
You’ll attract a lot of curiosity with a headline like this because it plays on the idea that everyone is looking for valuable information about a specific topic. This title works great for a wide range of niches/topics.
For example, you could use it for a blog post about parenting: “What Every Parent Needs to Know about the Terrible Twos,” or you could use it for a post about mortgages: “What You Need to Know about Adjustable Rate Mortgages.”
Prevent your blog post from being skimmed over by putting these killer headline formulas into practice.
Bridget Galbreath is a writer who is well versed on a variety of topics, including blogging, writing and SEO efforts. She writes for Reputation.com