Every item in a store—every sign, label, rack, shelf—is intentionally placed with one motive in mind: to get you to spend money. There is a method to this madness; stores know how to market their products. Want an inside glimpse into their thought process? Read on for five marketing tactics that you should be on the lookout for.
1.) Ignore Clothing Labels—They Might Be Lying
Clothing manufactures and stores know how hung up on numbers we are. Our culture and society teach us what body sizes are acceptable and unacceptable, no matter how skewed or unreasonable they may be. For example, The New York Times shared a survey which found that the most common clothing size for American females is a 14.
But don’t assume that that’s what the labels always say.
Our culture’s way of thinking has us understanding that 14 is considered plus-size, a still heavily loaded term. Stores and manufacturers get this, which is why they’ll change the sizes on their labels to make them smaller. They know that you’ll be so excited to fit in that size 8 dress when you normally wear a 12—how could you resist purchasing it?
The best advice here is to not even bother looking at the number, since it could very well be inaccurate anyway. Go by how you look and feel!
2.) The Best Brands Make the Best Eye Contact
Do you ever notice in stores how the more popular, profitable brand products are staring you right in the eye? You don’t have to search high and low for them; they’re right there. This is totally on purpose.
The manufacturers of these brands know that you don’t want to have to look for a product, so they pay more to be put on the shelf where you’re most likely to see their products and grab them. Don’t want to be tricked into buying their products? Take a look around. Search the ends of the shelves, and the tops and the bottoms. You’ll discover new products you’ll want to try, which could easily work just as well, and you’ll probably save some money while you’re at it.
3.) Have a Little Self Control
Every minute you spend in a store is costing you—literally. The Food Marketing Institute claims that you spend $2 per minute that you are shopping for groceries. This is why these stores will employ certain tactics to make you hang around and browse their goods for longer (displays, food sampling), since you’ll be more likely to spend more.
Here’s another thought to chew on: Supersizing isn’t an issue only with fast food. Stores give you the option to shop with either a cart or a basket; but they’re hoping you’ll use the cart, since you’re more likely to fill it up with things you don’t need and spend the extra cash. Opt for the smaller basket to carry around. It’ll help cut down on unnecessary items and keep your bill under control.
Remember: These stores say they want to help you—and they do; but they’re businesses, and they’re here to make money. Don’t let them fool you. Become a savvy shopper and save yourself some of your hard-earned money!