Infographics are designed differently than your typical brochure, website, or graphic advertisement. This type of design work requires a specific set of skills, as even some of the best graphic designers with beautiful portfolios have a difficult time executing the concept behind an infograph. This means you want to be careful in whom you choose to complete an infograph for your website or blog. The following are 3 key attributes an infographic designer needs to create effective and visually appealing infographs.
1 – The Ability to show not Tell
Of course, like all designers, an infograph designer must be creative, and have the ability to create attractive and distinct graphics for each and every infographic design he creates. But he also needs to respect your requirements and your knowledge in design principles.
Just as in cinema, an infographic designer needs to show a concept, instead of telling the audience about it; he must be able to effectively visualize data and draw the observer into the graph, thereby educating him in the concept being demonstrated. He must offer visually stimulating and cohesive design elements that tell a story with basic words and images that don’t overpower each other.
2 – Analytical Capabilities
A great infographics specialist will have design skills but will also be familiar with statistics, math, science, educational and computer concepts. This knowledge will help him present more visual appeal while not forgetting the educational value and purpose of the infograph. This type of designer will be able to easily explain how a concept works through visual elements, and to do this he should have a working knowledge of the concept.
The right designer will be detail oriented and understand the data process the graphics need in the representation and can lead the reader easily through the infograph, using both data and visual elements. The designer needs to be detail oriented, paying attention to aligning fonts, directional lines, borders, focal points and illustrations that lead into the graph.
3 – Willingness to Make Changes
An infographic designer must be open to critique. This always seems to be a problem with creative souls. But by the same token, you are the customer and you should get what you want, not what the graphic designer wants to ‘force on you.’ You are the customer and therefore you are always right. So, you need to find a designer who is open to critique, one who is always willing to make changes, and has already considered this possibility. Make sure the designer knows that changes are possible and that these need to be performed within a set amount of time.
Finding a competent infographic designer may be challenging at first, but once you find him then you’re set for all your infographic design needs. Basically, you want someone who has specialized in this field, someone who already has experience in designing and creating effective, well thought out and visually attractive infographics that tell a story. Then even when you do find this paragon among designers you want to make sure his styling is varied; the last thing you want is to have several infographs designed that all look alike, as this will detract from the visual effect you are aiming for.
Author Bio:- Christian Boughner is a website marketing consultant. He has been following the steady rise of the use of infographics in viral marketing campaigns and enjoys sharing his ideas on various blogs. Picking a good infographic designer is the first step in initiating a successful campaign, visit the link to learn more.